Digital & Social Media Marketing Executive

AccorHotel; Dubai; On-site; AED 120,000 - 160,000; Full time

Job summary

A leading global hospitality company seeks a Digital Marketing Specialist to enhance its online presence. You will develop and implement digital marketing strategies, manage social media campaigns, and analyze performance metrics. Ideal candidates should have a Bachelor's degree in Marketing and 2–4 years of relevant experience. Join a diverse and inclusive team where creativity is celebrated, and opportunities for professional development abound.

Benefits

Opportunities for career advancement

Inclusive work environment

Employee Value Proposition benefits

Qualifications

• 2–4 years’ experience in digital marketing, preferably in hospitality.
• Strong knowledge of social media and email marketing.
• Experience in managing and tracking paid social campaigns.

Responsibilities

• Manage digital presence across websites, OTAs, and social media.
• Create and execute marketing strategies aligned with brand standards.
• Monitor digital performance and prepare actionable reports.

Skills

Digital marketing strategies

Social media management

Paid media campaigns

Content creation

Performance analysis

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Adobe Creative Suite

Google Analytics

Job description

Job Description

Key Responsibilities

• Manage and grow the hotel’s digital presence across websites, OTAs, social media, and online partners.
• Create and execute digital marketing strategies aligned with Mövenpick brand standards and business goals.
• Plan, manage, and optimise paid digital and social media campaigns to drive visibility and direct bookings.
• Develop and maintain a social media content calendar; create engaging organic content.
• Monitor digital performance, analyse results, and prepare actionable reports.
• Conduct regular audits to ensure accuracy, brand compliance, and content quality across all channels.
• Manage content on Accor.com, Mövenpick.com, and third‑party platforms.
• Plan and execute email marketing campaigns in line with the annual marketing plan.
• Collaborate with Sales, Revenue, and Marketing teams to increase enquiries and conversions.
• Support hotel marketing campaigns and manage agency/partner relationships.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 2–4 years’ experience in digital marketing (hospitality experience preferred).
• Strong knowledge of websites, OTAs, social media, paid media, and email marketing.
• Experience managing paid social campaigns and performance tracking.
• Basic design and photo‑editing skills.
• Creative, detail‑oriented, and commercially driven.
• Excellent communication and collaboration skills.

Additional Information

Our team and working environment: Opportunities to make your mark. We provide an environment of trust, respect, and integrity. A home away from home. Where diversity and inclusion are celebrated. Privacy and personal information are protected. Through Accor’s Employee Value Proposition, we ensure fair treatment and a workplace free from discrimination & harassment.

Our commitment to Diversity & Inclusion: We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Why work for Accor? Guided by our purpose “Pioneering the Art of Responsible Cultures, with Heartfelt Care.” we empower every team member to bring their passion and creativity to life. At Accor, we believe that hospitality is a work of heart. We understand the ways in which individual passion for our work and a shared sense of accomplishment create a more rewarding experience for our guests. We foster this culture through a diverse and inclusive workplace that values the contribution of each and every member of our team. We are committed to taking positive action in terms of business ethics and integrity, responsible tourism, sustainable development, community outreach, and diversity and inclusion. With an expansive portfolio of iconic hotels and brands, Accor offers boundless opportunities for career advancement and professional development across the globe.

Joining the team where you can be all you are, grow and create your path, work with purpose, and enjoy and feel valued.

To connect with us, please visit https://www.accorhotels.jobs/home.aspx