CRM Data Analytics Lead for Personalization (Dubai)

Parfums de Marly; Dubai; On-site; AED 220,000 - 294,000; Full time

Job summary

A luxury fragrance company seeking a CRM Data Analyst to enhance customer analytics, optimize data models, and drive insights. The ideal candidate should have 3-5 years of experience in data analytics within retail or luxury sectors, with strong skills in SQL and Python. Responsibilities include managing customer scoring, collaborating across teams, and developing dashboards to support business decisions. An educational background in data science or statistics is required, complemented by knowledge of CRM tools and data visualization.

Qualifications

• 3-5 years of experience in CRM Analytics or Data Analytics.
• Hands-on experience with CDPs, customer data integration, and segmentation.
• Experience in predictive modelling and customer scoring.

Responsibilities

• Build, maintain, and optimize customer data models and segmentation frameworks.
• Develop and maintain customer scoring models to assess customer value.
• Design and optimize dashboards and reporting to support decision-making.

Skills

SQL

Python

Data Visualization

CRM Principles

Analytical Mindset

Stakeholder Management

Education

Bachelor’s degree in Data Science, Statistics, IT, Marketing, or a related field

Tools

Power BI

Salesforce

Looker

Tableau

Job description

A luxury fragrance company seeking a CRM Data Analyst to enhance customer analytics, optimize data models, and drive insights. The ideal candidate should have 3-5 years of experience in data analytics within retail or luxury sectors, with strong skills in SQL and Python. Responsibilities include managing customer scoring, collaborating across teams, and developing dashboards to support business decisions. An educational background in data science or statistics is required, complemented by knowledge of CRM tools and data visualization.