Creative Strategist

Foreground LLC; Abu Dhabi; On-site; AED 180,000 - 240,000; Full time

Job summary

A leading creative agency is seeking a Creative Strategist in Abu Dhabi to shape and lead the vision behind impactful campaigns. The role involves developing innovative strategies, conducting market research, and translating insights into actionable briefs. Ideal candidates will have at least 6 years of experience in creative strategy with strong analytical and communication skills. Knowledge of the GCC market is preferred. This position offers an opportunity to work on diverse campaigns in a dynamic environment.

Qualifications

• Minimum 6 years experience in creative strategy, brand planning or related roles.
• Excellent analytical, research and storytelling skills.
• Familiarity with the GCC market and regional cultural nuances preferred.

Responsibilities

• Lead the development of creative strategies for integrated campaigns.
• Translate insights into clear actionable briefs for creative teams.
• Track and analyze campaign effectiveness for improvement.

Skills

Analytical skills

Creative strategy development

Communication skills

Market research

Education

Bachelor's or Master’s degree in Marketing Communications or Advertising

Job description

Foreground is partnering with a leading creative agency to appoint a Creative Strategist.

About the Role

The Creative Strategist is entrusted with shaping the vision and strategy behind high‑impact campaigns, branding and experiential activations. This role translates insights and research into actionable creative briefs, ensuring every project is both innovative and aligned with business objectives.

Responsibilities

• Lead the development of creative strategies for integrated campaigns, branding and event activations
• Conduct market research, audience profiling and competitive analysis to inform strategy
• Translate insights into clear actionable briefs for creative design and content teams
• Collaborate with creative account management and production teams to ensure strategic alignment and execution
• Present strategic recommendations and creative concepts to clients and internal stakeholders
• Track and analyze campaign effectiveness, providing recommendations for continuous improvement
• Support new business pitches and proposal development with strategic input
• Stay abreast of industry trends, digital innovation and cultural insights relevant to the agency's work

Requirements

• Bachelor's or Master’s degree in Marketing Communications, Advertising or a related field
• Minimum 6 years experience in creative strategy, brand planning or related roles within agency or brand environments
• Strong track record of developing successful strategies for leading brands and campaigns
• Excellent analytical, research and storytelling skills
• Exceptional communication and presentation abilities
• Experience with digital, social and experiential marketing
• Familiarity with the GCC market and regional cultural nuances is preferred