Content Creator

Bearaby; Dubai; Hybrid; AED 120,000 - 200,000; Full time

Job summary

A leading consumer company in Dubai is seeking a creative Content Creator to develop engaging video content for social media platforms including TikTok and Instagram. The ideal candidate will have 2-4+ years of experience in content creation, strong editing skills, and familiarity with trends on social media. This hybrid position requires collaboration with a marketing team, with the expectation of being in the office 1–2 times a week. Competitive salary and benefits are offered.

Benefits

Competitive salary

Paid Annual Leave

Birthday off

Qualifications

• 2-4+ years creating content for social media.
• Strong editing skills in relevant software.
• Fluency in English, both spoken and written.

Responsibilities

• Create short-form video content for TikTok and Instagram.
• Film and edit content that aligns with platform trends.
• Collaborate with the marketing team on creative direction.

Skills

Content creation for social media

Strong editing skills

Filming on iPhone

Understanding of TikTok/IG trends

Organized and self-directed

Tools

CapCut

Premiere

Final Cut

Job description

Overview

Bearaby is an award-winning Direct to Consumer (DTC) company on a mission to bring comfort and relief to people of all ages who are searching for calm in a complex world. We create beautiful and functional products, including our flagship weighted blankets, that are sustainably manufactured from organic materials and innovative upcycled fabrics - loom to lap. We believe that restorative rest should be simple, natural, and drug-free - and that it's time to ditch the negative stigmas around healthy habits like napping and sleeping-in for a calmer, more collected world.

Who YOU are: We’re looking for a Content Creator to help concept, shoot, and edit engaging content across our channels. You’ll create everything from TikToks and Reels to product storytelling, creator-style UGC, and behind-the-scenes moments. This role is ideal for someone who’s both creative and efficient—someone who can turn ideas into scroll-stopping content quickly.

This role is hybrid, with an expectation to be in the office 1–2x per week to film, capture product content, and collaborate with the team.

What You’ll Do

• Create short-form video content for TikTok, Instagram Reels, and paid social
• Film and edit content that feels native to the platform (hooks, pacing, trends, storytelling)
• Develop content concepts aligned to product launches, campaigns, and evergreen brand moments
• Shoot product-focused content in-office (unboxings, demos, lifestyle, BTS, testimonials)
• Support content needs across organic + performance marketing (ads + social posts)
• Collaborate with the marketing team on creative direction, briefs, and testing ideas
• Batch-produce content efficiently and deliver assets on a weekly cadence
• Track what’s working and help iterate based on performance insights

What We’re Looking For

• 2–4+ years creating content for social (brand, agency, or personal creator experience)
• Strong editing skills (CapCut, Premiere, Final Cut, or similar)
• Confident filming on iPhone + basic lighting/audio setups
• Ability to create content that feels authentic, warm, modern, and premium
• Fluency in English (spoken and written)
• Strong understanding of TikTok/IG trends, formats, and best practices
• Comfortable being on camera (or directing others on camera)
• Organized, self-directed, and able to hit deadlines
• Excited to work in a collaborative environment and come into the office 1–2x/week

What Success Looks Like

• Consistent delivery of high-quality short-form content weekly
• Content that drives engagement, saves, shares, and conversions
• A strong library of evergreen assets + trend-responsive content
• A creative partner who helps Bearaby show up more consistently and distinctively online

WE Offer

• Competitive salary
• Paid Annual Leave
• Birthday off