Cluster Social Media Executive

AccorHotel; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading hospitality company is seeking a creative Social Media Executive to manage and enhance the online presence of their cluster hotels and dining destinations. This role requires 3+ years of experience in social media management, strong content creation skills, and a bachelor's degree in Marketing Communications. The successful candidate will collaborate with various teams and handle community engagement across platforms like Instagram and Facebook.

Benefits

Employee benefit card offering discounted rates

Learning programs through our Academies

Opportunity to develop your talent

Contribution to Corporate Social Responsibility activities

Qualifications

• 3+ years of experience managing multiple social media accounts ideally in hospitality or F&B.
• Strong knowledge of major platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn).
• Proven experience in content creation – reels, short videos, photography and editing.

Responsibilities

• Develop monthly social media content calendars for all hotels and F&B outlets.
• Build and execute creative social media strategies to enhance brand visibility and engagement.
• Manage all social media pages and engage with audiences.

Skills

Content creation

Social media management

Community engagement

Analytical skills

Copywriting

Education

Bachelor's degree in Marketing Communications

Tools

Canva

Photoshop

Social analytics tools

Job description

We're looking for a creative strategic and highly motivated Social Media Executive to manage and grow the online presence of our cluster hotels and their dining destinations including Pullman Dubai Jumeirah Lakes Towers Novotel & ibis Gate Abu Dhabi and their key F&B outlets.

This role is ideal for someone who lives and breathes social media from ideation and storytelling to performance tracking and paid campaign optimization. You'll play a key role in bringing our brand stories to life, creating engaging content and driving community engagement across all digital platforms.

What is in it for you:

• Employee benefit card offering discounted rates in Accor worldwide
• Learning programs through our Academies and the opportunity to earn qualifications while you work
• Opportunity to develop your talent and grow within your property and across the world
• Ability to make a difference in the local community through our Corporate Social Responsibility activities.

What you will be doing:

Key Responsibilities:

• Content Creation & Planning
• Develop monthly social media content calendars for all hotels and F&B outlets.
• Plan, produce and edit engaging photo, video and reel content aligned with brand guidelines.
• Write compelling captions and ensure consistent brand voice across all accounts.
• Collaborate with the marketing team, chefs and operations to capture daily stories and campaigns.

Strategy & Growth

• Build and execute creative social media strategies to enhance brand visibility and engagement.
• Identify trends, emerging platforms and content opportunities relevant to hospitality and F&B.
• Support brand campaigns and activations through creative digital storytelling.

Community Management

• Manage all social media pages (Facebook, Instagram, TikTok, LinkedIn, YouTube etc.).
• Engage with audiences, respond to comments/messages and maintain an active online community.
• Coordinate influencer collaborations, UGC opportunities and stakeholder/brand partnerships.

Paid Media & Analytics

• Plan and manage paid social media campaigns to boost reach and engagement.
• Track, analyze and report on social media performance providing insights and recommendations.
• Ensure ROI-driven performance for campaigns and promotions.

Collaboration

• Work closely with the Cluster Digital & PR Manager on overall brand direction.
• Coordinate with design, PR and operations teams to align campaigns across departments.
• Stay updated with Accor brand standards and ensure compliance in all content.

Qualifications :

Your experience and skills include:

• Bachelors degree in Marketing Communications or a related field.
• 23 years of experience managing multiple social media accounts ideally in hospitality or F&B.
• Strong knowledge of major platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn).
• Proven experience in content creation – reels, short videos, photography and editing.
• Hands‑on experience with paid ad campaigns and social analytics tools.
• Excellent copywriting and visual storytelling skills.
• Creative mindset, attention to detail and ability to work under tight deadlines.
• Basic design knowledge (Canva/Photoshop) is a plus.
• Valid UAE drivers license is required as the job entails traveling between Dubai and Abu Dhabi.

Additional Information :

Our commitment to Diversity & Inclusion:

We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

By joining Accor every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor – visit what you love, care for the world, dare to challenge the status quo! #BELIMITLESS

Remote Work :

No

Employment Type :

Full-time