Cluster Sales Manager - Groups & Events

Hilton Worldwide, Inc.; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading global hospitality company in Dubai is seeking a Sales Manager – Groups & Events to drive revenue growth by developing and managing key accounts in the MICE, Corporate & Government segments. The ideal candidate will have experience in proactive sales within the hospitality industry and a proven track record of achieving sales targets. You will represent the hotel at industry events, negotiate contracts, and develop long-term client relationships. This role offers a dynamic work environment with opportunities for professional growth.

Qualifications

• Minimum 2-3 years of experience in proactive sales within hospitality.
• Proven track record of achieving sales targets.
• Strong knowledge of market trends and competitive landscape.

Responsibilities

• Proactively source and secure new business in Groups & Events.
• Develop relationships with key MICE agencies and corporate clients.
• Conduct sales calls and client meetings.

Skills

Proactive sales

Client relationship management

Market analysis

Negotiation skills

Organizational skills

Event management

Strong communication skills

Education

Formal training or certifications in Sales or Hospitality Management

Job description

A Sales Manager – Groups & Events is responsible for driving revenue growth by developing and managing key accounts MICE (Meetings, Incentives, Conferences, and Events), Corporate & Government segments. This role involves identifying new business opportunities, building strong client relationships, and ensuring the successful execution of sales strategies in line with the hotel’s standards.

What will I be doing?

The Sales Manager – Groups & Events role requires a strategic approach to sales, market analysis, competitor activity to recommend strategies that keep the hotel a leader in the marketplace through the development of future and repeat business and customer engagement to position the hotel as a preferred destination for events & groups business. Specifically, you will be responsible for performing the following tasks to the highest standards:

• Proactively source and secure new business in the Groups & Events segment.
• Develop and maintain relationships with key Mice agencies, corporate clients, Government clients, and event planners.
• Conduct sales calls, client meetings, site inspections, and hotel presentations to generate new business.
• Represent the hotel at industry trade shows, networking events, and roadshows to increase brand awareness and market share.
• Negotiate and finalize contracts with clients while ensuring profitability and alignment with hotel revenue strategies.
• Build and nurture strong, long-term client relationships to ensure repeat business.
• Provide personalized service and seamless communication to enhance guest satisfaction and loyalty.
• Work closely with internal departments such as Events, Revenue and Operations to ensure smooth execution of group bookings and events.
• Monitor competitor activities and market trends to adjust sales strategies accordingly.
• Collaborate with the Revenue Management team to implement optimal pricing and yield strategies.
• Achieve and exceed sales targets through proactive prospecting and strategic account management.
• Prepare sales reports, forecasts, and market analysis to support strategic decision-making.

Qualifications – Internal

What are we looking for

As Sales Manager – Groups & Events at Hilton Hotels and Resorts brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow:

• Minimum 2-3 years of experience in proactive sales within hospitality industry, with strong local market knowledge, specializing in Groups & Events.
• Proven track record of achieving and exceeding sales targets, with a focus on developing and maintaining high-value client relationships.
• In-depth understanding of the groups & events markets, including key Mice agencies, corporate clients, government entities and event planners, both locally and internationally.
• Strong knowledge of market trends, competitive landscape, and sales strategies specific to hospitality sector and event management.
• Exceptional organizational and project management skills, with the ability to coordinate multiple high-profile accounts and events simultaneously.
• Strategic thinker with creativity and an innovative approach to sales, client engagement, and partnership development.
• Formal training or certifications in Sales, Hospitality Management, or a related field are an advantage.
• Formal sales training or equivalent certifications.
• Exceptional leadership and organizational skills.
• Strong creativity and passion for service innovation.
• Ability to manage stress in a high-pressure environment.
• Excellent communication and interpersonal skills.
• Keen eye for detail and commitment to quality.

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!