Category Marketing Manager

Reliance Human Resources Consultancy; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading recruitment consultancy in Dubai is seeking a Category Marketing Manager for an FMCG client. The role involves managing marketing plans, P&L responsibilities, and product launches within a dynamic environment. Ideal candidates have a Bachelor's in Marketing and 3-5 years of relevant experience, showcasing strong analytical and creative abilities.

Qualifications

• 3-5 years of experience in brand management.
• Understanding of trends and customer wishes.
• Experience with market research.

Responsibilities

• Manage overall performance of categories and P&L.
• Conduct market analysis and product launches.
• Monitor performance of marketing activities and campaigns.

Skills

Analytical skills

Creativity

Team working skills

Project management skills

Written and verbal communication skills

Education

Bachelor's Degree in Marketing

Job description

Overview

We are looking for a Category Marketing Manger for one of our FMCG clients (Edible Oil & Fats (Olive Oil, Vegetable Oil, Ghee, Butter, etc.) based out of Dubai).

Job Description

Manage the categories efficiently through a well-developed marketing plan leading to an increase in volume value and profitability. Develop the yearly marketing activity plans for the categories. Manage the P&L of the categories. Be the right brand ambassador who drives equity, awareness and off-take.

Education & Experience

Bachelor's Degree in Marketing

3-5 years of experience in brand management, marketing, preferably with trade marketing and sales knowledge in FMCG

Skills and Competencies

• Analytical skills and attention to detail
• An understanding of trends and an ability to respond to customers\' wishes
• Creativity and an ability to produce innovative and original ideas
• Team working skills
• The ability to manage and allocate budgets
• Written and verbal communication skills
• Experience with and an understanding of market research
• Time and project management skills, including the ability to work on multiple projects at the same time
• An ability to think strategically and come up with campaigns

Responsibilities

• Responsible for the overall performance of categories, equity, distribution & sales and responsibility for the P&L of the categories
• Market analysis and product launches
• Monitoring the marketing activities performance and measuring the success of campaigns
• Developing reports
• Developing consumer packaging and promotional packaging
• Managing category budgets
• Organizing events such as product launches, exhibitions and product shoot
• Individual Performance Measures