Brand Manager ( Sports background)

Ultiwise Consult; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading fashion retail firm in Dubai is seeking a Brand Manager to shape and elevate the company's brand image. The ideal candidate will have 8-10 years of Retail Brand Management experience and a strong analytical background. Responsibilities include brand positioning, overseeing operations, conducting market research, and driving marketing campaigns. This role requires exceptional leadership skills and a proficiency in data analysis tools. Competitive salary of AED 20k per month is offered.

Qualifications

• Proven track record of leading brand strategy.
• 8-10 years in Retail Brand Management required.
• Data-driven mindset and strong analytical skills.

Responsibilities

• Shape and elevate the brand image of the company and its products.
• Conduct market research and analyze brand performance.
• Oversee retail operations, including store management.

Skills

Analytical skills

Leadership

Communication

Interpersonal abilities

Proficiency in Excel

Education

Bachelor’s degree in Business Administration, Marketing, or a related field

MBA preferred

Tools

Data analysis tools

Job description

Job Description

Nationality - Open
Gender - Open
Budget - AED 20k per month
Exp - 8-10 yrs
5 days working
Location - Business Bay (Head Office), soon moving to Jafza Freezone

Candidates preferred from the Fashion retail industry. If you get someone from the Luxury retail industry, share first.

Position Summary

• The Brand Manager is responsible for shaping and elevating the brand image of the company and its products.
• This role requires conducting market research, analysing brand performance, and leading strategic brand initiatives.
• The ideal candidate will collaborate with stakeholders to develop product assortments that meet consumer needs and drive market success.

Key Responsibilities

Brand Positioning

• Define and communicate brand positioning, value proposition, and messaging across the portfolio.
• Develop and implement innovative marketing campaigns and promotional initiatives to enhance brand visibility and engagement.
• Ensure brand consistency across all channels, including digital platforms, advertising, and in‑store experiences.

Operations Management

• Oversee retail operations, including store management, staffing, and customer service standards.
• Develop and enforce standardized operating procedures (SOPs) to optimise efficiency and consistency.
• Monitor retail performance metrics, analyse KPIs, and implement actionable strategies for improvement.

Retail Execution

• Conduct regular audits and store visits to assess compliance and identify growth opportunities.
• Analyse brand performance metrics and prepare reports for senior management, highlighting insights and trends.
• Manage relationships with brands, wholesale accounts, and key stakeholders to drive alignment and collaboration.

Brand Building

• Collaborate with brands to identify market trends and consumer preferences that inform product development.
• Drive initiatives to adapt the brand strategy to evolving customer needs.
• Manage the product lifecycle from concept to launch, ensuring strategic alignment.

Marketing and Communication

• Develop integrated marketing plans to support brand objectives and sales goals.
• Oversee advertising, media, public relations, and digital marketing strategies to maximise brand engagement.
• Monitor campaign performance and optimise investments to achieve ROI targets.

Education

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• MBA preferred.

Experience

• 8‑10 years in Retail Brand Management with a proven track record of leading brand strategy.

Required Knowledge, Skills, Abilities and Attributes

• Strong analytical skills with a data‑driven mindset.
• Exceptional leadership, communication, and interpersonal abilities.
• Proficiency in Excel and familiarity with data analysis tools.