Automotive Content Manager

Bayut; United Arab Emirates; On-site; AED 257,000 - 331,000; Full time

Job summary

A leading automotive platform in the UAE is seeking an Automotive Content Manager who will own the content strategy for its car business. This role involves overseeing the production of innovative multimedia content, managing a dynamic team, and enhancing the brand's presence across social media. Strong leadership, expertise in analytics, and understanding of SEO will be critical for success in driving engagement and meeting business goals.

Qualifications

• Experience in developing multi-channel content strategies.
• Proven ability to lead and manage a creative team.
• Strong understanding of analytics and SEO.

Responsibilities

• Design and implement a multi-channel content strategy.
• Oversee production of new car content including specs and reviews.
• Manage presence across major social platforms.
• Recruit and mentor a team of writers and specialists.
• Monitor KPIs and refine editorial direction.

Skills

Content strategy development

Team management

SEO best practices

Social media management

Analytics proficiency

Job description

Bayut & dubizzle have the unique distinction of being iconic, homegrown brands with a strong presence across the seven emirates in the UAE. Connecting millions of users across the country, we are committed to delivering the best online search experience.

As part of Dubizzle Group, we are alongside some of the strongest classified brands in the market. With a collective strength of 5 brands, we have more than 123 million monthly users that trust in our dedication to providing them with the best platform for their needs.

As the Automotive Content Manager, you will own the end-to-end content strategy for our new car business, aligning editorial output with broader company goals. The position oversees a comprehensive multimedia roadmap covering vehicle pricing and specifications, daily automotive news, and in-depth car reviews across written content and video/YouTube platforms.

The role is primarily focused on the DriveArabia brand, with some contributions for dubizzle. Beyond production, the position plays a key role in elevating our digital identity by driving audience growth on social media and establishing thought leadership among industry peers on LinkedIn.

This role involves leading a dedicated content team and working cross-functionally with internal stakeholders to deliver high-quality content that engages diverse automotive audiences while generating measurable business impact.

In this role, you will:

• Design and implement a comprehensive multi-channel content strategy (Web, YouTube, Social) that drives audience growth, engagement, and measurable revenue.
• Oversee the end-to-end production of new car content—including vehicle specs, pricing, editorial news, and video reviews—ensuring a consistent voice and high visual quality of content.
• Establish and enforce high visual and editorial standards for all output; serve as the final sign-off for key content pieces to ensure accuracy, tone, and brand compliance.
• Manage presence across all major social platforms (YouTube, TikTok, Instagram, LinkedIn, etc.), actively fostering community engagement while building relationships with industry influencers and brand advocates.
• Recruit, mentor, and manage a diverse team of writers, videographers, and social media specialists, ensuring effective delegation and a high-performance creative culture.
• Leverage advanced analytics and SEO best practices to monitor KPIs, track competitor trends, and identify market shifts, using these insights to refine editorial direction and report success to stakeholders.
• Act as the guardian of the brand’s online reputation, leading responses to user engagement and ensuring all user-generated content aligns with company values.
• Partner with key internal stakeholders (e.g., customer service, product, sales) to ensure alignment in messaging, manage the company's online reputation, and execute joint initiatives that maximise reach and impact.