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Marketing Executive
Job summary
A leading UK homecare provider is seeking a Marketing Executive based in Cape Town to enhance their digital marketing efforts. This role involves managing digital campaigns, optimising content for SEO, and ensuring brand consistency across platforms. Candidates should have at least 5 years of experience in marketing, with skills in paid media management, CMS platforms, and data analysis. This is a great opportunity for a creative thinker passionate about performance-driven marketing.
Qualifications
- Minimum 5 years experience in marketing or digital marketing.
- Skilled in managing paid media campaigns.
- Strong knowledge of SEO and content optimisation principles.
Responsibilities
- Manage and optimise paid digital campaigns across multiple platforms.
- Create and update landing pages and website content.
- Improve website performance through SEO and conversion optimisation.
Skills
Tools
Join a leading UK homecare brand making a difference in people's lives every day. Remote (Cape Town) | 9am-6pm | Market Related
Our client is a trusted and fast-growing UK-based homecare provider known for delivering high-quality, compassionate care across multiple regions. With a focus on dignity, independence, and innovation, they are proud to support families and communities while continually enhancing their digital and brand presence. Working with them means joining a team that values purpose, collaboration, and continuous improvement.
As a Marketing Executive, you'll play a key role in driving the company's digital marketing efforts, supporting brand growth, recruitment marketing, and franchise development. You'll assist in planning, executing, and optimising campaigns across multiple digital channels while ensuring the company's brand remains consistent and impactful. This is a hands‑on, creative, and analytical role for someone passionate about performance‑driven marketing.
- Manage and optimise paid digital campaigns across Google Ads, Meta, and LinkedIn.
- Adjust ad copy, targeting, and budgets based on data insights and objectives.
- Create and update landing pages, website content, and campaign pages.
- Improve website performance through SEO and conversion optimisation.
- Design and adapt visuals, short videos, and digital assets for campaigns.
- Monitor analytics and prepare reports on traffic, conversions, and ROI.
- Maintain brand presence across Google Business, directories, and social platforms.
- Create and schedule engaging content for central social media accounts.
- Conduct brand audits to ensure consistency across all digital channels.
- Research and implement new digital marketing tools, trends, and techniques.
- Minimum 5 years experience in marketing or digital marketing.
- Skilled in managing paid media campaigns (Google Ads, Meta, LinkedIn).
- Strong knowledge of SEO and content optimisation principles.
- Proficient in using CMS platforms (e.g. WordPress) for web updates.
- Experienced with Canva or Adobe Creative Suite for visuals and video editing.
- Confident using Google Analytics, data dashboards, and Excel/Sheets.
- Excellent written English and attention to detail.
- Highly organised, proactive, and able to manage multiple projects.
- Creative thinker with a data-driven mindset and a passion for continuous improvement.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.