OEM - Digital and Dealer Marketing Controller

Mototeam (Pty) Ltd; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading automotive marketing firm in Johannesburg is seeking an experienced candidate to manage dealer marketing integration and oversee national digital campaigns. This role requires expertise in digital marketing platforms and a strong analytical mindset. Successful applicants will have a relevant qualification and 3-5 years of experience in the automotive sector, along with excellent communication skills and resilience under pressure.

Qualifications

• 3-5 years of experience in automotive OEM, dealership, group, or digital marketing.
• Strong understanding of digital marketing platforms (websites and social media).
• Willingness to travel locally and internationally as required.

Responsibilities

• Lead the CRM synchronization project with dealers and manufacturers.
• Support national digital marketing campaigns and assist in product launches.
• Maintain a comprehensive dealer marketing database and report on performance.

Skills

Digital marketing expertise

Communication skills

Analytical thinking

Flexibility under pressure

Cultural awareness

Education

Relevant qualification in Digital Marketing, Sales, or related field

Tools

HubSpot CMS

Job description

Duties include :

Dealer Marketing & CRM Integration

• Lead the CRM synchronization project, ensuring seamless integration of dealer CRM systems with the manufacturers central CRM.
• Act as the key liaison between dealers and the manufacturers marketing team, aligning dealer campaigns with national strategies.
• Conduct regular dealer visits to provide hands‑on support, share best practices, and enhance marketing effectiveness.
• Manage dealer advertising claims and ensure compliance with the manufacturers corporate identity and campaign guidelines.
• Analyse dealer marketing performance across digital and traditional channels, providing data‑driven recommendations.

Digital & Integrated Marketing

• Support the manufacturers national digital marketing campaigns, including planning, execution, and reporting.
• Ensure accurate model pricing and retail offers are reflected across all digital assets in line with campaign timelines.
• Collaborate with the manufacturers sales team to integrate central lead management data into dealer LMS platforms.
• Assist in auto product launches and dealer events from inception to completion.
• Stay ahead of industry trends, digital marketing innovations, and market performance insights.

Brand & Campaign Strategy

• Contribute to the implementation of the manufacturers marketing strategy.
• Provide insights into the alignment of regional dealer campaigns with national marketing efforts.
• Support media, sponsorships, and marketing events to drive brand awareness and engagement.

Administration & Reporting

• Maintain a comprehensive dealer marketing database and track marketing activities.
• Report on lead generation trends, dealer marketing performance, and campaign success.
• Analyse regional and group‑based marketing data to identify key improvement areas.

Requirements and Essential Skills

• Relevant qualification in Digital Marketing, Sales, or a related field.
• 3‑5 years of experience in automotive OEM, dealership, group, or digital marketing.
• Strong understanding of digital marketing platforms (websites and social media)
• HubSpot CMS experience is highly advantageous.
• Effective communication and decision‑making skills.
• High level of computer literacy.
• Sound understanding of IT systems as business enablers.
• Basic legal knowledge.
• Driven with a strong sense of initiative.
• Analytical thinker with a practical approach.
• Strong ethics and values.
• Emotionally intelligent and people‑oriented.
• High frustration tolerance and flexibility.
• Strong sense of self and cultural awareness.
• Resilient under pressure.
• Extensive local and occasional international travel required.
• Willingness to work overtime when needed.
• Candidates may be required to undergo psychometric testing.

If your current experience and skillsets tick majority of the job specification boxes, then :

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