Sales Manager – Wine Estate

Principalc Class Placements; Cape Town; On-site; ZAR 550,000 - 650,000; Full time

Job summary

A leading Wine Estate is seeking a Sales Manager to drive market growth and implement sales strategies. Ideal candidates will have proven success in trade sales management within the wine sector, strong negotiation skills, and a passion for wine. This office-based role in Simondium offers competitive compensation and opportunities for local and international travel.

Qualifications

• Proven track record as a Trade Sales Manager within the wine sector.
• Strong understanding of the wine industry.
• In-depth knowledge of the wine market and consumer trends.

Responsibilities

• Develop and implement sales and marketing strategies to drive growth.
• Establish and achieve marketing and sales goals.
• Manage and support sales representatives and ensure target achievement.
• Oversee advertising and promotional campaigns.
• Build strong relationships with media and trade partners.
• Monitor market trends and identify opportunities.

Skills

Proven track record as a Trade Sales Manager

Passion for wine

Strong negotiation skills

Leadership skills

Effective communication skills

Results-driven focus

Ability to work independently

Relevant Tertiary qualification in Sales, Marketing, or Business

Education

Relevant Tertiary qualification in Sales, Marketing, or Business

Job description

Sales Manager Wine Estate

Salary : R550 000 R650 000 per year + Commission

This role offers the opportunity to represent a well-known and beautiful Wine Estate, drive its growth across multiple markets, and build a rewarding career in a highly competitive industry.

Location : Simondium (office-based, with local and international travel required).

What we are looking for :

• Proven track record as a Trade Sales Manager within the wine sector.
• Distinct passion for wine and a solid understanding of the wine industry.
• In-depth knowledge of the wine market and consumer trends.
• Strong negotiation, leadership, and communication skills.
• Results-driven with a focus on maintaining profitability.
• Ability to work independently and collaboratively as part of a team.
• Willingness to travel both locally and abroad.
• Relevant Tertiary qualification in Sales, Marketing, or Business.
• Contactable references

What you will do includes :

• Develop and implement sales and marketing strategies to drive growth in domestic and export markets.
• Establish and achieve marketing and sales goals for the short-term and long-term to increase market share and profitability.
• Manage and support sales representatives and resellers, ensuring performance and target achievement.
• Oversee advertising, promotional campaigns, social media activity, PR, and customer engagement initiatives.
• Build and maintain strong relationships with media, trade partners, and key industry stakeholders.
• Monitor and analyze market trends, competitor activity, and financial factors to identify opportunities.
• Oversee development of promotional materials, packaging, and wine labels (including copywriting and creative input).
• Ensure effective use of the companys customer database to maximize retention and growth.
• Manage pricing strategies to maintain competitiveness and profitability.
• Evaluate marketing and sales performance, taking corrective actions where necessary to achieve objectives.
• Collaborate with the managing partner on export growth opportunities.

If the above is aligned with your experience, apply today!!