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Senior Digital Media Specialist
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Senior Digital Media Specialist
Job summary
A leading technology and lifestyle solutions provider in Johannesburg seeks a Social Media Manager with over 5 years of experience in social media management. The ideal candidate will have a strong background in content creation and strategic planning across various platforms while possessing excellent copywriting skills. Responsibilities include creating captivating content, managing community engagement, and tracking performance metrics. Candidates should be familiar with tools like Canva and have a passion for visual storytelling. Competitive compensation offered.
Qualifications
- 5+ years of experience in social media management, ideally in tech or lifestyle sectors.
- Strong strategic planning skills across multiple platforms.
- Deep knowledge of social media platforms like LinkedIn, Instagram, TikTok, and YouTube.
Responsibilities
- Create compelling content across multiple platforms to showcase products and services.
- Manage the content calendar and maintain a consistent brand voice.
- Track key performance indicators: reach, engagement, conversions.
Skills
Tools
We are a business that combines innovative technology with our passion for audio-visual and smart living solutions.
Content Strategy: Create compelling content across multiple platforms to showcase our products and services; Identify opportunities for growth, engagement, and cross-channel storytelling.
Content Creation: Develop high-quality content: graphics, videos, stories, carousels, and copy; Manage the content calendar and maintain a consistent brand voice; Collaborate with in-house creatives and partners for campaign assets.
Platform Management & Execution: Schedule and publish content across various social media platforms; Monitor and manage community engagement; Support product rollouts through social amplification.
Performance Tracking & Reporting: Track key performance indicators: reach, engagement, conversions, lead generation, community growth; Deliver regular reports with insights and recommendations.
5+ years of experience in social media management, ideally in tech or lifestyle sectors; Strong strategic planning skills across multiple platforms; A passion for visual storytelling; Design ability (Canva, Cap Cut, etc.); Excellent copywriting skills; Deep knowledge of social media platforms like Linked In, Instagram, Tik Tok, and You Tube; Familiarity with tools like Meta Business Suite or similar; Ability to juggle multiple accounts and campaigns effectively; Experience with paid social media campaigns.
Bonus Skills: Video editing for short-form content; Experience with influencers, B2 B partners, or premium brands.
Benchmark against competitors and stay ahead of industry trends.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.