Jobs in Cape Town, United States

Freelance Digital PR Specialist

Part-time (9.25 days per month), starting on a contract until December 2025.

Remote, based in South Africa or UK.

About Greenpark

Greenpark is a global, award-winning, performance-driven content leader and brand publishing agency. Our Purpose is to help brands create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model.

We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more.

Our Values

As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us.

What you’ll do

1. Work closely with the Digital PR Lead and wider account team to deliver strong PR campaigns & strategy;
2. Measure and report on success of PR activity, both from a brand awareness and an Offsite SEO perspective;
3. Develop and maintain strong personal relationships with key publishers (journalists, influencers and PRs), entailing identification of key publications through social media/link analysis, use of journalist databases, real engagement with online communities and attending industry events, and relationship building through exclusive content & opportunities, events & seminars;
4. Maintain and develop press, influencer and media contact database, as well as creating relevant contact lists for client campaigns;
5. Conduct relevant research into strong story/PR/content ideas;
6. Take the lead on Digital PR strategy for the EMEA market, including campaign-level ideation, briefing of internal teams to create assets, crafting press releases and pitches, and carrying out media relations work in line with account KPIs;
7. Monitor the news cycle for reactive opportunities for link placement;
8. Work closely with Digital PR Lead and wider account team to build compelling strategies that consistently achieve against KPIs, while following best practice guidelines for Digital PR;
9. Build strong relationships with client-side stakeholders by attending client meetings, reporting on progress and responding effectively to client comms;
10. Ad hoc related tasks as required.

About you

1. Strong interest in digital media/advertising essential (including social/influencer), and experience beneficial.
2. Highly organised, with an eye for accuracy and detail.
3. Excellent verbal and written communication skills.
4. Professional and positive attitude.
5. Team-orientated.
6. Calm and assertive in times of conflict or high pressure.
7. Curious and ambitious.
8. You live & breathe Greenpark’s core values—championing openness, respect, innovation, and teamwork—so that every interaction, both internally and externally, reflects our commitment to our values.

At Greenpark, we believe the best ideas come from the widest range of perspectives. We welcome and celebrate every background, identity, and experience across our global workforce. By fostering a culture of respect, inclusivity, and collaboration, we’re committed to ensuring everyone’s voice is heard and everyone can thrive.

All applications shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status or any other protected characteristics.