Social Media Marketing Strategist

Placements24; Gauteng; Hybrid; ZAR 420,000 - 640,000; Full time

Benefits offered by this job

Hybrid work

Health benefits

Professional development

Competitive salary

Job summary

Placements24 in Pretoria is seeking a dynamic Social Media Marketing Strategist to lead the development and execution of innovative social media campaigns. You will boost brand visibility, drive traffic, and foster a thriving online community across multiple platforms.

You'll create compelling content, manage channels, analyze performance, and report insights to guide strategic decisions. This hybrid role offers in-office collaboration in Pretoria with remote flexibility and opportunities for

Qualifications

• Bachelor's degree in Marketing, Communications, PR, or related field.
• 4+ years managing social media strategies and campaigns.
• Proven ability to create shareable content across platforms.
• Strong understanding of social media analytics and reporting.

Responsibilities

• Develop and implement social media strategies aligned with goals.
• Create, curate, and schedule content across Facebook, Instagram, Twitter, LinkedIn.
• Monitor trends, feedback, and competitor activity; respond promptly.
• Engage with online community and manage customer inquiries and feedback.
• Analyze performance metrics and report on engagement, reach, and conversions.

Skills

Social media strategy

Content creation

Analytics

Community management

Communication

Education

Bachelor's degree in Marketing/Communications/PR or related field

Tools

Social media analytics tools

Job description

About the Role

Our client is looking for a dynamic and creative Social Media Marketing Strategist to join their team in Pretoria . This role is crucial for developing and executing innovative social media strategies that enhance brand visibility, foster community engagement, and drive traffic to company platforms. You will be responsible for creating compelling content, managing social media channels, and analyzing performance to ensure objectives are met. This is a prime opportunity for a social media expert to shape the online narrative of a growing brand and contribute to impactful marketing campaigns within the Gauteng region.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with business goals and target audience demographics.
• Create, curate, and schedule engaging content (text, image, video) across various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Monitor social media channels for industry trends, customer feedback, and competitor activity, responding appropriately and promptly.
• Engage with the online community, fostering positive relationships and managing customer inquiries and feedback.
• Analyze social media performance metrics, providing regular reports on engagement, reach, and conversions to inform future strategies.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 4 years of experience managing social media strategies and campaigns for brands.
• Proven ability to create compelling and shareable content across different social media platforms.
• Strong understanding of social media analytics tools and reporting methodologies.
• Excellent communication, interpersonal, and community management skills.

Benefits

• Competitive annual salary with potential for performance-based incentives.
• Hybrid work model, offering a balance between in-office collaboration in Pretoria and remote flexibility.
• Comprehensive health and wellness benefits.
• Opportunities for continuous learning and professional development in the digital marketing space.
• A creative and collaborative team environment committed to fostering brand growth and innovation.