Social Media Strategist

Placements24; Kempton Park; Remote; ZAR 250,000 - 420,000; Full time

Benefits offered by this job

Fully remote work arrangement

Competitive salary with incentives

Medical and wellness benefits

Paid time off and holidays

Access to online courses in digital营销

Job summary

Placements24 is seeking a creative Social Media Strategist to join their team and drive data-driven campaigns. You will craft content for major platforms, manage communities, and optimize performance to boost brand awareness.

The role emphasizes strategic planning, cross-functional collaboration, and ongoing optimization in a fully remote arrangement, with opportunities for professional development in digital marketing.

Qualifications

• Minimum proven experience as a Social Media Strategist or related role.
• Strong understanding of major social platforms and audiences.
• Ability to create engaging content and basic media edits.
• Experience with social media management and analytics tools.
• Understanding of SEO principles for social content.
• Ability to translate data into actionable strategies.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with marketing goals.
• Create engaging content for Facebook, Instagram, Twitter, LinkedIn and TikTok.
• Manage social media calendar and ensure consistent brand voice.
• Monitor channels for trends and engagement opportunities.
• Analyze performance data and report key metrics.
• Collaborate with marketing, design and content teams on campaigns.

Skills

Social media strategy

Platform knowledge

Content creation

Tools & analytics

SEO for social

Data-driven insights

Tools

Hootsuite

Buffer

Sprout Social

Job description

About the Role

Our client is looking for a creative and data-driven Social Media Strategist to join their innovative team in Tembisa. This role focuses on developing and executing cutting-edge social media campaigns across various platforms to engage target audiences and drive brand awareness. You will be responsible for creating compelling content, managing social media communities, and analyzing performance metrics to optimize strategies. This is a fantastic opportunity for a digitally savvy individual passionate about leveraging social media to build strong brand connections and achieve marketing objectives in a dynamic environment.

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with marketing goals.
• Create engaging, high-quality content (text, images, video) for platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Manage social media calendar, scheduling posts and ensuring consistent brand voice.
• Monitor social media channels for trends, conversations, and opportunities for engagement.
• Analyze social media performance data, reporting on key metrics and recommending optimizations.
• Collaborate with marketing, design, and content teams to ensure cohesive campaigns.

Requirements

• Proven experience as a Social Media Strategist or similar role.
• Excellent knowledge of major social media platforms and their respective audiences.
• Strong content creation skills, including copywriting and basic graphic design/video editing.
• Experience with social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social).
• Understanding of SEO principles as they apply to social media content.
• Ability to interpret data and translate insights into actionable strategies.

Benefits

• Competitive salary package with potential for performance-based incentives.
• Fully remote work arrangement for enhanced flexibility.
• Comprehensive medical and wellness benefits.
• Paid time off and company holidays.
• Access to online courses and workshops for continuous learning in digital marketing.