Social Media & Content Strategist

Placements24; Rustenburg; On-site; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Medical aid benefits

Learning & growth opportunities

Bonuses & incentives

Paid leave & holidays

Company-sponsored training

Job summary

Placements24 in Rustenburg, North West, ZA is seeking a creative and data-driven Social Media & Content Strategist. The role focuses on developing content strategies, managing cross-platform content, and driving brand engagement to achieve business objectives.

You will track KPIs, utilize tools like Hootsuite/Buffer, and collaborate with marketing to ensure campaigns stay on-brand while expanding reach. A storyteller with design sense is ideal for this fast-paced team.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• Proven experience as Social Media Strategist or Content Creator.
• Experience with major platforms and their audiences.
• Strong copywriting and communication skills.
• Knowledge of KPIs and analytics tools (Hootsuite, Buffer, native analytics).
• Creative storyteller with design sensibility.
• Ability to work independently and in a team.
• Experience with Canva and Adobe Creative Suite.
• Understanding of SEO for content marketing.
• Excellent time-management and organizational skills.

Responsibilities

• Develop and implement a comprehensive social media strategy.
• Create, curate, and manage content across platforms.
• Monitor industry trends and engagement opportunities.
• Analyze performance metrics and report insights.
• Engage with followers and respond professionally.
• Collaborate with marketing and sales for campaigns.
• Plan and execute paid social campaigns.
• Stay up-to-date with best practices and tools.
• Identify influencers and brand advocates.
• Develop content calendars and publishing schedules.

Skills

Social media strategy

Content creation

Copywriting

Analytics

Graphic design

SEO

Team collaboration

Independent work

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Hootsuite

Buffer

Canva

Adobe Creative Suite

Platform analytics

Job description

About the Role

Our client, a thriving enterprise specializing in online sales and brand engagement, is actively seeking a creative and data-driven Social Media & Content Strategist for their office in Rustenburg, North West, ZA. This role is crucial for developing and executing compelling content strategies across all social media platforms, enhancing brand visibility, and fostering a strong online community. You will be responsible for conceptualizing, creating, and managing engaging content that resonates with target audiences and drives business objectives. We are looking for a storyteller with a keen eye for design and a deep understanding of social media trends and analytics. This is an excellent opportunity for a motivated professional to make a significant impact on our client's digital marketing efforts and brand narrative. The ideal candidate possesses a blend of creativity, analytical prowess, and a passion for all things social and digital.

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with business goals.
• Create, curate, and manage published content (images, video, written) across various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Monitor social media channels for industry trends, conversations, and engagement opportunities.
• Analyze social media performance metrics and generate regular reports on key insights and recommendations.
• Engage with followers, respond to comments and queries in a timely and professional manner.
• Collaborate with the marketing and sales teams to ensure brand consistency and campaign alignment.
• Plan and execute social media campaigns, including paid social advertising.
• Stay up-to-date with the latest social media best practices, tools, and emerging platforms.
• Identify and engage with relevant influencers and brand advocates.
• Develop content calendars and manage publishing schedules.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Proven work experience as a Social Media Strategist or Content Creator.
• Demonstrable experience with social media platforms and their respective audiences.
• Excellent copywriting, editing, and communication skills.
• Strong understanding of social media KPIs and analytics tools (e.g., Hootsuite, Buffer, native platform analytics).
• Creative thinker with a passion for storytelling and visual content.
• Ability to work independently and as part of a team.
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Knowledge of SEO principles as they apply to content marketing.
• Strong organizational and time-management skills.

Benefits

• Competitive annual salary of ZAR.
• Comprehensive medical aid benefits.
• Opportunities for continuous learning and professional growth.
• Engaging and collaborative work environment.
• Performance incentives and bonuses.
• Paid leave and public holidays.
• Company-sponsored training programs.