Social Media Strategist

Placements24; Bloemfontein; Ibrido; ZAR 420.000 - 660.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive salary

Health insurance

Retirement plan

Professional development

Hybrid work

Culture of innovation

Career growth

Team activities

Descrizione del lavoro

Placements24 in Bloemfontein is seeking a creative and data-driven Social Media Strategist to shape the brand's online narrative, engage communities, and drive measurable results. This hybrid role balances office collaboration with flexible remote work.

You will develop content calendars, manage influencer collaborations, analyze performance metrics, and translate insights into strategic campaigns across Facebook, Instagram, LinkedIn, and more.

Competenze

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 3-5 years of experience in social media strategy, content creation, and community management.
• Proven track record of developing and implementing successful social media campaigns.
• Excellent understanding of major social media platforms and their respective audiences.
• Experience with social media management and analytics tools (e.g., Sprout Social, Hootsuite, Buffer Analytics).
• Strong copywriting and editorial skills.
• Ability to interpret data and translate insights into strategic adjustments.
• Creative thinking and excellent communication skills.
• Experience with paid social advertising is essential.
• Ability to work effectively in a hybrid environment.

Mansioni

• Develop and execute comprehensive social media strategies aligned with overall marketing goals.
• Create engaging and relevant content plans for various social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Manage social media community, responding to comments and messages, and fostering positive interactions.
• Identify and engage with relevant influencers and brand advocates.
• Monitor social media trends, competitor activities, and audience sentiment.
• Analyze social media performance data and generate reports with actionable insights.
• Collaborate with creative teams to develop visually appealing and compelling content assets.
• Oversee paid social media campaigns, including budget management and optimization.
• Stay updated on the latest social media algorithms, tools, and best practices.

Conoscenze

Social media strategy

Content creation

Community management

Analytics

Copywriting

Paid social advertising

Hybrid collaboration

Formazione

Bachelor's degree in Marketing, Communications, Journalism, or a related field

Strumenti

Sprout Social

Hootsuite

Buffer Analytics

Descrizione del lavoro

About the Role

Our client is seeking a creative and data-driven Social Media Strategist to shape their online narrative and enhance brand engagement. Based in Bloemfontein, Free State, this role is integral to developing and implementing cutting-edge social media strategies that resonate with target audiences and drive measurable results. The ideal candidate will possess a deep understanding of social media platforms, content marketing, and community management, combined with a strong analytical mindset. You will be responsible for crafting compelling content calendars, managing influencer collaborations, and analyzing performance metrics to refine strategies. This hybrid role encourages collaboration within the office while offering flexibility for remote work. We are looking for an innovative thinker who can translate brand objectives into impactful social media campaigns. Join our client's team and help build a vibrant online community and elevate their digital presence. The position is based in Bloemfontein, Free State, offering a blend of office and remote working days.

Key Responsibilities

• Develop and execute comprehensive social media strategies aligned with overall marketing goals.
• Create engaging and relevant content plans for various social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Manage social media community, responding to comments and messages, and fostering positive interactions.
• Identify and engage with relevant influencers and brand advocates.
• Monitor social media trends, competitor activities, and audience sentiment.
• Analyze social media performance data and generate reports with actionable insights.
• Collaborate with creative teams to develop visually appealing and compelling content assets.
• Oversee paid social media campaigns, including budget management and optimization.
• Stay updated on the latest social media algorithms, tools, and best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 3-5 years of experience in social media strategy, content creation, and community management.
• Proven track record of developing and implementing successful social media campaigns.
• Excellent understanding of major social media platforms and their respective audiences.
• Experience with social media management and analytics tools (e.g., Sprout Social, Hootsuite, Buffer Analytics).
• Strong copywriting and editorial skills.
• Ability to interpret data and translate insights into strategic adjustments.
• Creative thinking and excellent communication skills.
• Experience with paid social advertising is essential.
• Ability to work effectively in a hybrid environment.

Benefits

• Competitive salary
• Health insurance
• Retirement savings plan
• Professional development opportunities, including workshops and conferences
• Hybrid work arrangement provides flexibility for individuals in the Bloemfontein, Free State area
• Culture of innovation and collaboration
• Opportunities for career growth within the company
• Regular team activities are organized to foster camaraderie

This role provides a fantastic opportunity to make a tangible impact on brand visibility and engagement within the digital space.