Social Media Strategist

Placements24; Klerksdorp; On-site; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Performance bonuses

Health benefits

Professional development

Vibrant work culture

Job summary

Placements24 in Klerksdorp is seeking an experienced Social Media Strategist to lead our online presence. You will develop data-driven strategies, craft engaging content, and drive growth across platforms.

You will manage paid campaigns, analyze performance, and translate insights into action. The role requires a track record of audience growth and an understanding of local Klerksdorp and broader North West audiences.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 3-5 years of experience in social media strategy and management.
• Proven success in growing social media engagement and reach.
• Experience with social media analytics and reporting.
• Strong understanding of paid social advertising principles.

Responsibilities

• Develop and implement data-driven social media strategies across all relevant platforms.
• Create engaging and shareable content in text, image, and video formats.
• Manage social media advertising campaigns, including budget allocation and performance optimization.
• Monitor social media trends, conversations, and competitor activities.
• Engage with followers, respond to comments and messages, and foster community growth.
• Analyze social media performance metrics and report on key insights and recommendations.

Skills

Social media strategy

Content creation

Community management

Analytics reporting

Paid advertising

Education

Bachelor's degree in Marketing/Communications

Tools

Social media management tools

Job description

About the Role

Our client is looking for an experienced and forward-thinking Social Media Strategist to join their team in Klerksdorp. You will be responsible for developing and executing cutting-edge social media strategies that drive brand awareness, engagement, and conversions. This role requires a deep understanding of various social media platforms, audience behavior, and the ability to translate data into actionable insights. You will work to build and nurture online communities, ensuring our client’s message resonates effectively with target audiences in the North West province and beyond.

Key Responsibilities

• Develop and implement data-driven social media strategies across all relevant platforms.
• Create engaging and shareable content, including text, image, and video formats.
• Manage social media advertising campaigns, including budget allocation and performance optimization.
• Monitor social media trends, conversations, and competitor activities.
• Engage with followers, respond to comments and messages, and foster community growth.
• Analyze social media performance metrics and report on key insights and recommendations.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5 years of experience in social media strategy and management.
• Proven success in growing social media engagement and reach.
• Expertise in using social media management and analytics tools.
• Strong understanding of paid social advertising principles.
• Excellent written and visual communication skills relevant to Klerksdorp audiences.

Benefits

• Competitive salary and performance bonuses.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and attending industry conferences.
• A vibrant and innovative work culture in Klerksdorp.
• Chance to shape the digital voice of a growing organization.