About the Role
Our client, a fast-growing fashion and lifestyle brand operating in the e-commerce space, is looking for a vibrant and strategic Social Media & Community Manager to join their team in Pretoria, Gauteng . This role is central to building and nurturing our client's online community, enhancing brand engagement, and driving traffic and conversions through innovative social media strategies. You will be the voice of the brand across various social platforms, engaging with followers, managing content, and analyzing performance to continually optimize campaigns. The ideal candidate is a social media native, possesses excellent communication skills, and has a passion for creating compelling online experiences. This is a fantastic opportunity to make a significant mark on a dynamic brand in the exciting world of online retail, working from our offices in Pretoria with a hybrid arrangement.
Key Responsibilities
- Develop and implement engaging social media strategies across platforms such as Instagram, Facebook, TikTok, Twitter, and Pinterest.
- Create, curate, and schedule compelling daily content (visuals, videos, written copy) that aligns with brand voice and marketing objectives.
- Monitor social media channels for industry trends, customer feedback, and relevant conversations.
- Engage with the online community by responding to comments, messages, and inquiries in a timely and professional manner.
- Build and foster relationships with followers, brand advocates, and potential influencers.
- Manage social media advertising campaigns, including budget allocation, targeting, and performance tracking.
- Analyze social media metrics and generate reports on key performance indicators (e.g., engagement rate, reach, conversions).
- Collaborate with the marketing, creative, and customer service teams to ensure cohesive brand messaging.
- Identify and implement strategies to grow follower base and increase engagement across all platforms.
- Stay informed about new social media features, tools, and best practices.
Requirements
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- 2-4 years of proven experience as a Social Media Manager or Community Manager, preferably in e-commerce.
- In-depth knowledge of major social media platforms, their algorithms, and best practices.
- Excellent written and verbal communication skills, with a knack for creative copywriting and engaging storytelling.
- Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
- Basic graphic design and video editing skills are a plus.
- Demonstrated ability to grow social media audiences and increase engagement.
- Understanding of digital marketing principles and how social media fits into the broader marketing mix.
- Ability to work independently and as part of a team in a fast-paced environment.
- A strong understanding of the Gauteng market and consumer behavior.
Benefits
- Competitive salary and performance-based incentives.
- Hybrid work model combining office and remote flexibility.
- Opportunities for professional growth and training in digital marketing.
- Creative and dynamic work environment.
- Access to company product launches and events.
- Contribution to medical aid and retirement fund.
- Generous staff discounts on products.