Social Media & Content Strategist

Placements24; Pretoria; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Health and wellness programs

Professional development opportunities

Access to the latest digital marketing

Job summary

Placements24 in Pretoria is seeking a creative Social Media & Content Strategist to shape and execute the company’s online narrative. You will develop compelling content, manage social channels, and drive engagement to boost brand visibility and connect with target audiences.

The ideal candidate is a digital native with storytelling skills, trend awareness, and the ability to create resonant content across platforms. Join a dynamic team to grow your client’s digital presence and online community.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• Minimum of 4 years of experience in social media management and content creation.
• Proven track record of developing and executing successful social media campaigns.
• Excellent writing, editing, and communication skills with a strong portfolio of creative content.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Deep understanding of major social media platforms and their audiences.
• Creative mindset with the ability to generate innovative content ideas.
• Strong understanding of SEO principles and how they apply to content creation.
• Ability to work independently and collaboratively in a fast-paced environment.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with marketing goals and brand voice.
• Create engaging, high-quality content (text, images, video) for various social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Manage day-to-day operations of social media channels, including scheduling posts, monitoring conversations, and responding to comments and messages.
• Identify and engage with influencers and brand advocates to amplify reach and credibility.
• Analyze social media performance metrics and report on key insights, using data to inform future content and strategy.
• Stay up-to-date with latest social media trends, platform updates, and best practices.
• Collaborate with the marketing team to ensure content is consistent with overall brand messaging and campaigns.
• Develop content calendars and manage the content creation workflow.
• Monitor online conversations and trends relevant to the brand and industry.

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Job description

About the Role

Our client, a thriving entity in the E-commerce & Social Media space, is actively searching for a creative and strategic Social Media & Content Strategist to join their innovative team. This role will be based in Pretoria, Gauteng , and will be pivotal in shaping and executing our client's online narrative. You will be responsible for developing compelling content, managing social media channels, and driving engagement to enhance brand visibility and connect with our client's target audience. The ideal candidate is a digital native with a passion for storytelling, a keen eye for trends, and a proven ability to create content that resonates across various platforms. This is a fantastic opportunity to contribute to the growth of a dynamic company and leave your creative mark on its digital presence. We are looking for an individual who can blend creativity with analytical thinking to drive meaningful results and build a strong online community for our client.

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with marketing goals and brand voice.
• Create engaging, high-quality content (text, images, video) for various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Manage the day-to-day operations of social media channels, including scheduling posts, monitoring conversations, and responding to comments and messages.
• Identify and engage with influencers and brand advocates to amplify reach and credibility.
• Analyze social media performance metrics and report on key insights, using data to inform future content and strategy.
• Stay up-to-date with the latest social media trends, platform updates, and best practices.
• Collaborate with the marketing team to ensure content is consistent with overall brand messaging and campaigns.
• Develop content calendars and manage the content creation workflow.
• Monitor online conversations and trends relevant to the brand and industry.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 4 years of experience in social media management and content creation.
• Proven track record of developing and executing successful social media campaigns.
• Excellent writing, editing, and communication skills, with a strong portfolio of creative content.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Deep understanding of major social media platforms and their respective audiences.
• Creative mindset with the ability to generate innovative content ideas.
• Strong understanding of SEO principles and how they apply to content creation.
• Ability to work independently and collaboratively in a fast-paced environment.

Benefits

Our client offers a competitive salary, performance-based bonuses, and a comprehensive benefits package. We believe in fostering a supportive and creative work environment where employees can thrive. Benefits include health and wellness programs, professional development opportunities, and access to the latest digital marketing tools. This role provides an excellent opportunity to grow your career in social media and content strategy within a dynamic company. Join our client and help shape compelling digital experiences in Pretoria .