Social Media Strategist

Placements24; Soweto; Hybrid; ZAR 420,000 - 540,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Placements24 partners with a leading consumer goods brand in Soweto, Gauteng, to hire a Social Media Strategist. You will develop and execute a holistic strategy across platforms to grow brand visibility and community engagement.

The role requires identifying target audiences, crafting compelling content, and leveraging data-driven insights to optimize campaigns. In a hybrid office setting in Soweto, you will oversee content calendars, create high-quality posts, visuals, and videos, monitor

Qualifications

• Experience as a Social Media Strategist or Manager.
• Deep knowledge of major social platforms and audiences.
• Experience with social media analytics tools.
• Strong content marketing, community management, and paid social skills.
• Excellent written and verbal communication with storytelling.
• Ability to manage multiple projects in a fast-paced environment.
• Hybrid office experience.

Responsibilities

• Develop and execute a holistic social media strategy across platforms.
• Define KPIs and set measurable goals for social media campaigns.
• Create and manage a content calendar.
• Oversee content creation including posts, visuals, and videos.
• Monitor industry trends and competitor activity.
• Engage with followers and foster a positive online community.
• Analyze performance and provide optimization insights.
• Manage social media advertising campaigns and budgets.
• Collaborate with marketing, sales and product teams.
• Stay updated on algorithm changes and best practices.

Skills

Social media strategy

Analytics & insights

Communication skills

Storytelling

Project management

Independent worker

Education

Bachelor's degree in Marketing/Communications/Public Relations

Tools

Sprout Social

Hootsuite

Brandwatch

Google Analytics

Job description

About the Role

Our client, a leading consumer goods company, is seeking a strategic and innovative Social Media Strategist to join their marketing team in Soweto, Gauteng . This role is crucial for developing and executing a comprehensive social media strategy that aligns with business objectives, enhances brand visibility, and drives community engagement.

You will be responsible for identifying target audiences, creating compelling content strategies, and analyzing campaign performance to optimize results. The position offers a hybrid work model, allowing for both collaborative in-office work and remote flexibility. It's an exceptional opportunity for a seasoned social media professional to shape brand narratives and connect with consumers in meaningful ways. We are looking for a creative thinker with a data-driven approach and a passion for building online communities. Join us to elevate our client's social media presence and drive significant growth.

Key Responsibilities

• Develop and implement a holistic social media strategy across all relevant platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Define key performance indicators (KPIs) and set measurable goals for social media campaigns.
• Create and manage a detailed social media content calendar, ensuring a consistent and engaging brand presence.
• Oversee the creation of high-quality content, including written posts, visuals, and videos, tailored to each platform.
• Monitor social media channels for industry trends, competitor activity, and opportunities for engagement.
• Engage with followers, respond to comments and messages, and foster a positive online community.
• Analyze social media performance using analytics tools, providing regular reports with insights and recommendations for optimization.
• Manage social media advertising campaigns, including budget allocation and performance tracking.
• Collaborate with cross-functional teams (marketing, sales, product) to ensure social media efforts are integrated with broader business objectives.
• Stay informed about algorithm changes, emerging platforms, and best practices in social media marketing.

Requirements

• Proven experience as a Social Media Strategist or Manager, with a demonstrable track record of success.
• In-depth knowledge of social media platforms, their respective audiences, and best practices.
• Expertise in social media management and analytics tools (e.g., Sprout Social, Hootsuite, Brandwatch, Google Analytics).
• Strong understanding of content marketing, community management, and social media advertising.
• Excellent written and verbal communication skills, with a knack for creative and engaging storytelling.
• Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Experience working in a hybrid office setting.
• A creative mindset combined with strategic planning capabilities.

Benefits

• Competitive salary package reflective of strategic experience.
• Hybrid work model offering flexibility and work-life balance.
• Opportunities for professional development and attending industry events.
• Chance to lead social media strategy for a prominent brand.
• Collaborative and dynamic marketing team environment.
• Standard company benefits.