Senior Social Media Strategist

Placements24; Sandton; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Hybrid work model

Medical aid

Dental

Provident fund

Professional development opportunities

Conferences and training

Access to cutting-edge social media工具

Job summary

Placements24 in Sandton, Gauteng is seeking a Senior Social Media Strategist to lead the development and execution of innovative campaigns. You will shape the online narrative, drive brand engagement, and translate business goals into impactful social programs.

Responsibilities include defining overarching strategy, content across platforms, managing paid campaigns, social listening, reporting on KPIs, and mentoring the social media team in a hybrid work environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or related field.
• Minimum 6 years in social media marketing and strategy development.
• Proven success in developing and executing impactful social campaigns with measurable results.
• Expertise across platforms, algorithms, and both organic/paid strategies.
• Proficiency with social media management and analytics tools listed.

Responsibilities

• Develop and refine the overarching social media strategy aligned with business objectives and audience needs.
• Lead the creation and execution of social media content across platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Oversee and optimize paid social media advertising campaigns, managing budgets and ROI.
• Conduct in-depth social listening and community management to foster engagement and gather insights.
• Analyze performance data, report on KPIs, and make data-driven recommendations.
• Collaborate with marketing, PR, product development, and sales for integrated messaging.
• Identify emerging trends and advise on adoption and integration.
• Mentor junior team members to foster creativity and excellence.
• Manage influencer marketing programs and partnerships.
• Develop crisis communication plans for sensitive situations.

Skills

Leadership

Analytical thinking

Strategic thinking

Content marketing

Communication skills

Team management

Education

Bachelor's degree in Marketing/Communications

Tools

Sprout Social

Hootsuite

Brandwatch

Job description

About the Role

Our client is seeking an experienced and visionary Senior Social Media Strategist to lead the development and execution of innovative social media campaigns in Sandton, Gauteng. This role is critical for shaping our client's online narrative, driving brand engagement, and achieving significant marketing objectives through strategic social media initiatives. The ideal candidate will possess a deep understanding of social media platforms, audience segmentation, content strategy, and performance analytics, coupled with a proven ability to translate business goals into impactful social campaigns. You will be responsible for guiding the social media team, fostering community growth, and staying at the forefront of digital trends to maintain a competitive edge for our client in the digital space.

Key Responsibilities

• Develop and refine the overarching social media strategy aligned with business objectives, brand positioning, and target audience needs.
• Lead the creation and execution of compelling social media content across all relevant platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
• Oversee and optimize paid social media advertising campaigns, managing budgets and ensuring maximum ROI.
• Conduct in-depth social listening and community management to foster engagement, manage reputation, and gather insights.
• Analyze social media performance data, providing regular, insightful reports on KPIs and making data-driven recommendations for continuous improvement.
• Collaborate closely with marketing, PR, product development, and sales teams to ensure integrated and cohesive brand messaging.
• Identify emerging social media trends, technologies, and platform updates, advising on adoption and integration.
• Mentor and guide junior social media team members, fostering a culture of creativity and excellence.
• Manage influencer marketing programs and build strategic partnerships.
• Develop crisis communication plans and manage social media responses during sensitive situations.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 6 years of progressive experience in social media marketing and strategy development.
• Demonstrated success in developing and executing impactful social media campaigns that drive measurable results (engagement, reach, conversions).
• Expertise in various social media platforms, their algorithms, and best practices for organic and paid strategies.
• Proficiency in social media management and analytics tools (e.g., Sprout Social, Hootsuite, Brandwatch).
• Strong understanding of content marketing, SEO, and digital advertising principles.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional written and verbal communication skills, with a strong ability to craft compelling narratives.
• Proven leadership and team management capabilities.
• Ability to manage multiple complex projects in a fast-paced environment.

Benefits

• A highly competitive salary commensurate with experience and strategic impact.
• Hybrid work model offering flexibility and work-life balance.
• Comprehensive benefits package, including medical aid, dental, and provident fund.
• Opportunities for professional development, conferences, and training.
• Be part of a creative and forward-thinking marketing team in Sandton, Gauteng .
• Access to cutting-edge social media tools and resources.
• Significant influence on brand strategy and online presence.