Social Media Marketing Strategist

Placements24; Upington; Híbrido; ZAR 300.000 - 420.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Career development

Dynamic team environment

Regional market exposure

Flexible working

Descripción de la vacante

Placements24 in Upington, Northern Cape, ZA, is seeking a forward-thinking Social Media Marketing Strategist to join our vibrant marketing department. You will develop and implement cutting-edge social media strategies to enhance brand presence, foster community engagement, and drive measurable results.

The ideal candidate has a 3+ years track record, strong writing skills, and proficiency with tools like Hootsuite or Buffer.

Formación

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 3+ years in social media marketing, strategy, and campaigns.
• Proven growth of audiences and engagement.
• Skilled with social media tools and analytics.
• Excellent copywriting and communication.
• Understanding of SEO for social content.
• Hybrid role with some onsite presence in Upington.

Responsabilidades

• Develop and manage social media strategies across major platforms.
• Create engaging content tailored to each channel.
• Monitor trends, competitors, and feedback.
• Manage ad campaigns, budgets, and optimization.
• Analyze KPIs and report ROI to stakeholders.
• Engage with the online community and maintain brand voice.
• Collaborate with marketing to align campaigns.
• Stay updated on new tools and platforms.

Conocimientos

Social media strategy

Content creation & copywriting

Data-driven marketing

SEO basics for social content

Campaign management

Analytical mindset

Educación

Bachelor's degree in Marketing/Communications/Digital Media

Herramientas

Hootsuite

Buffer

Google Analytics

Descripción del empleo

About the Role

Our client is seeking a forward-thinking and data-driven Social Media Marketing Strategist to join their vibrant marketing department in Upington, Northern Cape, ZA. This role is essential for developing and implementing cutting-edge social media strategies that enhance brand presence, foster community engagement, and drive measurable results. The ideal candidate will have a deep understanding of social media trends, platform algorithms, and audience behavior. You will be responsible for creating impactful campaigns across various social media channels, ensuring alignment with brand voice and marketing objectives. This is a fantastic opportunity to play a key role in shaping our digital narrative within the unique context of the Northern Cape.

Key Responsibilities

• Develop, implement, and manage comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging and shareable content (text, images, video) tailored for each social media platform.
• Monitor social media channels for industry trends, competitor activity, and customer feedback.
• Manage social media advertising campaigns, including budget allocation, targeting, and performance optimization.
• Analyze social media metrics and provide regular reports on key performance indicators (KPIs), engagement rates, and ROI.
• Engage with the online community, respond to comments and messages promptly, and foster positive brand interactions.
• Collaborate with the marketing team to ensure social media efforts are integrated with broader marketing campaigns.
• Stay updated on the latest social media tools, best practices, and emerging platforms.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Proven experience (at least 3 years) in social media marketing, strategy development, and campaign management.
• Demonstrated ability to grow social media audiences and engagement.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Excellent copywriting, editing, and communication skills.
• Strong understanding of SEO principles and how they relate to social media content.
• Creative thinking and a keen eye for visual aesthetics.
• Ability to work effectively in a hybrid work setting, requiring some onsite presence in Upington, Northern Cape, ZA.

Benefits

• Competitive annual salary of R .
• Opportunities for career advancement and professional development.
• A dynamic and collaborative team environment.
• Contribute to innovative marketing strategies in a growing company.
• Exposure to a unique regional market.
• Flexible working arrangements within a hybrid model.