Social Media Manager - E-commerce

Placements24; Pretoria; Hybrid; ZAR 300,000 - 550,000; Full time

Benefits offered by this job

Remote work

Health insurance

Professional growth

Conference access

Job summary

Placements24 in Pretoria seeks a creative Social Media Manager to lead an e‑commerce focused strategy across Instagram, Facebook, TikTok and Pinterest. You will craft content, grow audiences and drive online sales while maintaining brand voice.

You will collaborate with marketing and design teams, analyze performance, report KPIs, and optimize campaigns. This is a remote-friendly role with competitive salary and health benefits in a vibrant digital marketing culture.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 3–5 years of experience managing social media for e‑commerce brands.
• Proven ability to create engaging content and grow followings.

Responsibilities

• Develop, implement and manage a comprehensive social media strategy aligned with e‑commerce sales goals.
• Create, curate and schedule engaging content across Instagram, Facebook, TikTok and Pinterest.
• Monitor channels for trends and engagement, respond promptly and professionally.
• Run targeted social media ads to drive traffic and conversions.
• Analyze performance, track KPIs and report insights for optimization.
• Collaborate with marketing and design teams for brand cohesion.

Skills

Content creation

Communication

Social media strategy

Analytics

Education

Bachelor's degree in Marketing/Communications

Tools

Hootsuite

Buffer

Facebook Ads

Instagram

Job description

About the Role

Our client is seeking a creative and strategic Social Media Manager with a strong focus on e-commerce to join their team in Pretoria. This role will be responsible for developing and executing a captivating social media strategy that drives brand awareness, community engagement, and ultimately, online sales. You will be the voice of the brand across various social platforms, crafting compelling content and fostering meaningful interactions with our target audience. This is an ideal opportunity for a social media expert who understands how to leverage social channels to achieve tangible business results in the e-commerce space.

Key Responsibilities

• Develop, implement, and manage a comprehensive social media strategy aligned with e-commerce sales goals.
• Create, curate, and schedule engaging and high-quality content (text, images, video) across platforms like Instagram, Facebook, TikTok, and Pinterest.
• Monitor social media channels for trends, customer feedback, and engagement opportunities, responding promptly and professionally.
• Run targeted social media advertising campaigns to drive traffic and conversions for the e-commerce store.
• Analyze social media performance metrics, track KPIs, and provide regular reports with insights and recommendations for optimization.
• Collaborate with the marketing and design teams to ensure brand consistency and cohesive campaign messaging.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5 years of experience managing social media accounts, specifically for e-commerce brands.
• Proven ability to create engaging content and grow social media followings.
• Experience with social media management tools (e.g., Hootsuite, Buffer) and advertising platforms.
• Strong understanding of social media analytics and reporting.
• Excellent written and verbal communication skills, with a creative flair.

Benefits

• Competitive annual salary and performance incentives.
• Remote work flexibility, allowing for a better work-life balance.
• Opportunities for professional growth and attending social media marketing conferences.
• Comprehensive health insurance and wellness programs.
• A vibrant and innovative work culture in the digital marketing sphere.