Social Media Manager - E-commerce Specialist

Placements24; Johannesburg; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Competitive salary

Bonuses

Professional development

Hybrid work model

Health & wellness

Job summary

Placements24 in Johannesburg is seeking a dynamic Social Media Manager with a strong ecommerce background to lead online campaigns and brand engagement. You will develop and execute multichannel strategies to drive online sales and grow followers.

The role requires creativity, data-driven decision making, and collaboration with marketing and sales. Hybrid work, competitive compensation, and opportunities to shape an evolving ecommerce strategy are offered.

Qualifications

• Proven work experience as a Social Media Manager in ecommerce.
• Excellent knowledge of major platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Experience managing paid social campaigns and measuring sales impact.
• Proficiency with social media management tools and analytics.
• Strong SEO understanding and content optimization.
• Excellent written and verbal communication with creative flair.

Responsibilities

• Develop and implement social media strategies aligned with e-commerce goals.
• Create, curate, manage content across platforms for reach and engagement.
• Monitor channels for trends, feedback, and competitor activity.
• Manage social media advertising campaigns including budget and performance.
• Collaborate with marketing and sales for brand consistency.
• Analyze metrics and report ROI to inform strategy.

Skills

Social media management

Paid social campaigns

SEO keyword research

Content creation

Analytics platforms

Communication skills

Job description

About the Role

Our client is seeking a dynamic and creative Social Media Manager with a strong background in e-commerce to join their growing marketing team in Johannesburg . This role is pivotal in driving online sales and brand engagement through innovative social media strategies. You will be responsible for developing and executing comprehensive social media campaigns across various platforms, analyzing performance metrics, and adapting strategies to maximize ROI. The ideal candidate will possess a deep understanding of e-commerce trends and consumer behavior on social channels, ensuring our client remains at the forefront of the digital marketplace and effectively connects with its target audience.

Key Responsibilities

• Develop and implement engaging social media strategies aligned with e-commerce sales goals and brand objectives.
• Create, curate, and manage published content (images, video, written) across all social media platforms, optimizing for reach and engagement.
• Monitor social media channels for industry trends, customer feedback, and competitor activity, reporting key insights.
• Manage social media advertising campaigns, including budget allocation, targeting, and performance analysis to drive conversions.
• Collaborate with the marketing and sales teams to ensure brand consistency and integrated campaign execution.
• Analyze social media metrics and prepare regular reports on performance, engagement, and ROI to inform future strategies.

Requirements

• Proven work experience as a Social Media Manager or similar role, specifically within the e-commerce sector.
• Excellent knowledge of social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) and their respective best practices for business.
• Demonstrable experience managing paid social campaigns and analyzing their effectiveness in driving sales.
• Proficiency in using social media management tools and analytics platforms.
• Strong understanding of SEO, keyword research, and content optimization for online visibility.
• Excellent written and verbal communication skills, with a keen eye for detail and creative flair.

Benefits

• Competitive annual salary and performance-based bonuses.
• Opportunities for professional development and attending industry conferences.
• Hybrid work model offering a balance between office collaboration and remote flexibility.
• Comprehensive health and wellness benefits package.
• Dynamic and supportive team environment with a focus on innovation and growth within the e-commerce space.