Senior Social Media Strategist for E-commerce Growth

Placements24; Midrand; Hybrid; ZAR 600.000 - 900.000; Vollzeit

Benefits dieser Stelle

Hybrid work model

Competitive salary

Professional development

Career progression

Collaborative environment

Midrand location

Brand exposure

Zusammenfassung

Placements24 seeks a Senior Social Media Strategist for an e-commerce client in Midrand, Gauteng. The role blends in-office collaboration with remote flexibility, driving growth across Instagram, Facebook, TikTok and Pinterest, with a focus on measurable results.

The ideal candidate has 5+ years in social media management, expertise in analytics tools, content creation, and paid campaigns, and a passion for digital marketing trends in a fast-paced environment.

Qualifikationen

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 5 years of proven experience in social media management, with a strong focus on e-commerce.
• Demonstrable success in developing and executing social media strategies that have driven measurable business results.
• Expertise in various social media platforms, analytics tools, and advertising platforms.

Aufgaben

• Develop and implement comprehensive social media strategies aligned with the client's e-commerce goals.
• Manage and grow the client's presence on key social media platforms including, but not limited to, Instagram, Facebook, TikTok, and Pinterest.
• Create engaging, high-quality, and platform-specific content (visuals, copy, video) that resonates with target audiences.
• Plan, execute, and optimize paid social media advertising campaigns to drive traffic and conversions.
• Monitor social media trends, tools, and applications, and apply that knowledge to increase the effectiveness of campaigns.
• Analyze social media data and metrics to provide actionable insights and performance reports to stakeholders.
• Engage with online communities, respond to comments and queries in a timely and professional manner, and foster positive brand sentiment.
• Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure cohesive brand messaging.

Kenntnisse

Social media strategy

Social media management

Content creation

Paid advertising

Analytics

Influencer marketing

Communication

Ausbildung

Bachelor's degree in Marketing or related

Tools

Google Analytics

Sprout Social

Hootsuite

Canva

Adobe Creative Suite

Jobbeschreibung

About the Role

Our client, a dynamic and rapidly expanding e-commerce entity, is seeking an experienced and innovative Senior Social Media Strategist to join their marketing team. This pivotal role is based in the vibrant commercial hub of Midrand, Gauteng , offering a unique opportunity to shape and execute cutting-edge social media campaigns. You will be instrumental in driving brand awareness, customer engagement, and ultimately, significant sales growth across various digital platforms. This position requires a strategic thinker with a deep understanding of the e-commerce landscape and a proven track record in leveraging social media to achieve business objectives. The ideal candidate will thrive in a fast-paced environment and possess a passion for digital marketing trends. This role offers a blend of in-office collaboration and remote flexibility, ensuring a balanced work-life integration. Join us in propelling our client's online presence to new heights and making a tangible impact on their success in the competitive South African market.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with the client's e-commerce goals.
• Manage and grow the client's presence on key social media platforms including, but not limited to, Instagram, Facebook, TikTok, and Pinterest.
• Create engaging, high-quality, and platform-specific content (visuals, copy, video) that resonates with target audiences.
• Plan, execute, and optimize paid social media advertising campaigns to drive traffic and conversions.
• Monitor social media trends, tools, and applications, and apply that knowledge to increase the effectiveness of campaigns.
• Analyze social media data and metrics to provide actionable insights and performance reports to stakeholders.
• Engage with online communities, respond to comments and queries in a timely and professional manner, and foster positive brand sentiment.
• Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure cohesive brand messaging.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 5 years of proven experience in social media management, with a strong focus on e-commerce.
• Demonstrable success in developing and executing social media strategies that have driven measurable business results.
• Expertise in various social media platforms, analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite), and advertising platforms.
• Excellent written and verbal communication skills, with a keen eye for detail and creative flair.
• Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite).
• Strong analytical skills and the ability to interpret complex data sets.
• Experience with influencer marketing and community management is a plus.
• Familiarity with the South African market and consumer behavior.

Benefits

• Competitive salary package commensurate with experience.
• Opportunity to work with a leading brand in the e-commerce sector.
• Hybrid work model offering flexibility between remote and office-based work.
• Access to professional development and training opportunities.
• A collaborative and innovative work environment in Midrand, Gauteng.
• Contribution to shaping the digital strategy of a growing business.
• Potential for career advancement within the organization.