E-commerce Social Media Strategist

Placements24; Pietermaritzburg; Hybride; ZAR 240 000 - 360 000; Plein temps

Résumé du poste

Placements24 in Pietermaritzburg is looking for an E-commerce Social Media Strategist to shape and execute campaigns that boost brand awareness and online sales.

You will translate brand vision into engaging narratives across Facebook, Instagram, TikTok, LinkedIn, and more, combining strategic thinking with hands-on execution to drive revenue growth.

Qualifications

• Proven experience managing social media for e-commerce brands.
• Strong content creation and storytelling abilities.
• Expertise across Facebook, Instagram, TikTok, LinkedIn, and Twitter.
• Ability to analyze data and translate metrics into actions.
• Bachelor's degree in Marketing or related field preferred.

Responsabilités

• Develop and implement comprehensive social media strategies aligned with e-commerce goals and brand objectives.
• Create, curate, and manage engaging content (text, images, video) for all social media channels.
• Plan and execute paid social media advertising campaigns, optimizing for reach, engagement, and conversion.
• Monitor social media trends and platform updates to identify opportunities and inform strategy.
• Engage with the online community, respond to comments and messages promptly, and foster positive customer relationships.
• Analyze social media performance data, generate regular reports, and provide actionable insights to improve campaigns.
• Collaborate with marketing, sales, and design teams to ensure brand consistency.
• Manage influencer collaborations and partnerships to amplify brand reach.
• Stay abreast of emerging social media tools and technologies.
• Contribute to overall digital marketing strategy with social media integration.

Connaissances

Social media strategy

Content creation

Paid social advertising

Analytics & insights

E-commerce knowledge

Copywriting

Communication skills

Interpersonal skills

Data interpretation

Graphic design basics

Formation

Bachelor's degree in Marketing/Communications/Digital Media

Outils

Hootsuite

Buffer

Sprout Social

Google Analytics

Canva

Adobe Photoshop

Description du poste

About the Role

Our client, a dynamic and rapidly growing e-commerce entity, is seeking a highly motivated and results-oriented E-commerce Social Media Strategist to join their vibrant team in Pietermaritzburg, KwaZulu-Natal . This is an exciting opportunity to shape and execute innovative social media campaigns that drive brand awareness, customer engagement, and ultimately, online sales. You will be instrumental in translating our client's brand vision into compelling digital narratives across various social platforms. The ideal candidate will possess a deep understanding of e-commerce trends, social media algorithms, and consumer behavior. This role offers a blend of strategic thinking and hands-on execution, providing a chance to make a significant impact on our client's online presence and revenue growth. We are looking for a creative problem-solver who thrives in a fast-paced environment and is passionate about the intersection of e-commerce and digital marketing.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with e-commerce goals and brand objectives.
• Create, curate, and manage engaging and high-quality content (text, images, video) for all social media channels, including Facebook, Instagram, Twitter, TikTok, and LinkedIn.
• Plan and execute paid social media advertising campaigns, optimizing for reach, engagement, and conversion.
• Monitor social media trends, competitor activities, and platform updates to identify new opportunities and inform strategy.
• Engage with the online community, respond to comments and messages promptly, and foster positive customer relationships.
• Analyze social media performance data, generate regular reports, and provide actionable insights to improve campaign effectiveness.
• Collaborate with marketing, sales, and design teams to ensure brand consistency and integrated campaign execution.
• Manage influencer collaborations and partnerships to amplify brand reach and credibility.
• Stay abreast of emerging social media tools and technologies.
• Contribute to the overall digital marketing strategy, ensuring seamless integration with social media efforts.

Requirements

• Proven work experience as a Social Media Manager or similar role, preferably within the e-commerce sector.
• Demonstrable experience in developing and executing successful social media strategies and campaigns.
• Excellent knowledge of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) and their respective advertising platforms.
• Proficiency in social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics).
• Strong understanding of e-commerce principles, online sales funnels, and conversion rate optimization.
• Creative mindset with a keen eye for detail and aesthetics.
• Excellent copywriting, communication, and interpersonal skills.
• Ability to analyze data, interpret metrics, and translate them into actionable insights.
• Experience with graphic design tools (e.g., Canva, Adobe Photoshop) is a plus.
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field is preferred but not essential for candidates with exceptional experience.

Benefits

• Competitive salary package commensurate with experience.
• Opportunity to work with a leading e-commerce brand.
• Exposure to cutting-edge digital marketing strategies.
• Collaborative and dynamic work environment.
• Potential for professional growth and development within the company.
• Be part of a team that values innovation and creativity.
• Contribution to a company that is a significant player in the Pietermaritzburg, KwaZulu-Natal business landscape.