Social Media Manager - Online Retail

Placements24; Cape Town; Vor Ort; ZAR 360.000 - 540.000; Vollzeit

Benefits dieser Stelle

Competitive salary

Career advancement

Health benefits

Employee discount

Cape Town office

Zusammenfassung

Placements24 in Cape Town seeks a creative Social Media Manager to lead the brand's online presence. You will craft strategies, create and schedule content across Instagram, Facebook, TikTok and Pinterest, and work with marketing and sales to drive e-commerce growth.

The role requires a Bachelor's degree and 4+ years in social media, strong analytics, paid campaigns, and excellent copywriting. You will build communities and report on performance in a fast-paced retail environment.

Qualifikationen

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• Min 4 years managing social media for brands, ideally in e-commerce/retail.
• Proven ability to create engaging content and build online communities.
• Strong analytics and reporting using social media tools.
• Experience with paid social advertising and budget management.
• Exceptional copywriting and communication with a creative flair.

Aufgaben

• Develop and implement a cohesive social media strategy aligned with brand goals.
• Create, curate, and schedule engaging content for Instagram, Facebook, TikTok and Pinterest.
• Monitor trends, respond to feedback, and manage customer inquiries professionally.
• Plan paid campaigns to increase brand awareness, traffic and sales.
• Track metrics and provide insights for continuous improvement.
• Build and nurture online communities and engage followers.

Kenntnisse

Social media strategy

Content creation

Community building

Analytics & reporting

Paid advertising

Copywriting

Budget management

Ausbildung

Bachelor's degree in Marketing or related field

Tools

Facebook Ads Manager

Instagram Insights

TikTok Ads Manager

Google Analytics

Jobbeschreibung

About the Role

Our client seeks a creative and results-driven Social Media Manager to lead their online presence from their Cape Town office. This pivotal role involves crafting compelling social media strategies that resonate with our target audience, driving engagement, and directly impacting e-commerce sales. You will be the voice of our brand across all social platforms, fostering community and building lasting relationships with customers. This is an excellent opportunity for a passionate social media expert to make a significant contribution within a fast-paced retail environment, working closely with the marketing and sales teams to achieve ambitious growth targets in the digital space.

Key Responsibilities

• Develop, implement, and manage a cohesive social media strategy aligned with business goals and brand identity.
• Create, curate, and schedule engaging, high-quality content (text, image, video) for platforms including Instagram, Facebook, TikTok, and Pinterest.
• Monitor social media channels for industry trends, customer feedback, and competitive activity, responding promptly and professionally.
• Plan and execute paid social media advertising campaigns to increase brand awareness, drive website traffic, and generate leads/sales.
• Track, analyze, and report on key social media metrics (e.g., engagement rate, reach, conversions), providing insights for continuous improvement.
• Build and nurture online communities, fostering positive interactions and managing customer inquiries effectively.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 4 years of experience managing social media for brands, preferably in the e-commerce or retail sector.
• Proven ability to create engaging content and build thriving online communities.
• Strong understanding of social media analytics tools and reporting methodologies.
• Experience with paid social media advertising platforms and budget management.
• Exceptional copywriting, editing, and communication skills, with a creative flair.

Benefits

• Competitive salary commensurate with experience.
• Full-time position with opportunities for career advancement.
• Comprehensive health and wellness benefits package.
• Generous employee discount on company products.
• Dynamic and collaborative office environment located in Cape Town .