E-commerce Social Media Manager

Placements24; Klerksdorp; Hybrid; ZAR 360,000 - 480,000; Full time

Benefits offered by this job

Hybrid work model

Generous employee discounts

Job summary

Placements24 in Klerksdorp seeks an experienced E-commerce Social Media Manager to lead our client’s social efforts. You will develop innovative strategies to boost brand visibility, drive engagement, and convert followers into customers across Instagram, Facebook, TikTok and Pinterest.

This hybrid role requires a data-driven leader who can manage campaigns, mentor juniors, collaborate with marketing and sales, and stay ahead of platform changes to maximize ROI for a thriving online retailer.

Qualifications

• Proven experience as a Social Media Manager in e-commerce.
• Experience in developing and executing social media strategies that drive engagement and sales.
• Expertise in social media platforms and e-commerce best practices.
• Experience with paid social campaigns and optimizing ad spend.
• Strong content creation skills including copywriting and visual design.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with e-commerce objectives and brand guidelines.
• Oversee content across platforms (Instagram, Facebook, TikTok, Pinterest).
• Manage social media advertising campaigns, including budget allocation and performance analysis.
• Grow online communities and respond to inquiries, handling customer service issues escalated via social channels.
• Analyze performance data and generate reports for stakeholders.
• Collaborate with marketing, sales, and product teams for cohesive campaigns.
• Lead and mentor junior social media team members.

Skills

Social media strategy

Leadership

Analytics

Content creation

Campaign management

Communication

Education

Bachelor's degree in Marketing/Communications

Tools

Sprout Social

Hootsuite

Buffer

Canva

Adobe Suite

Job description

About the Role

Our client, a leading online retailer based in **Klerksdorp, North West**, is seeking an experienced and strategic E-commerce Social Media Manager to lead their social media efforts. This role is crucial for developing and executing innovative strategies that enhance brand visibility, drive engagement, and convert followers into loyal customers. You will be responsible for overseeing all social media channels, creating compelling content, managing campaigns, and analyzing performance to achieve ambitious e-commerce goals. This is a fantastic opportunity for a creative and data-driven individual to make a significant impact within a thriving retail environment in **Klerksdorp**, with the flexibility of a hybrid work arrangement. We are looking for a leader who can inspire a team and drive impactful social media marketing initiatives.

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with e-commerce objectives and brand guidelines.
• Oversee the creation, curation, and publication of engaging content across various social media platforms (e.g., Instagram, Facebook, TikTok, Pinterest).
• Manage social media advertising campaigns, including budget allocation, targeting, creative development, and performance analysis.
• Foster and grow online communities, engaging with followers, responding to inquiries, and managing customer service issues escalated through social channels.
• Monitor social media trends, competitor activities, and industry best practices to identify opportunities for innovation and growth.
• Analyze social media performance data, generating insightful reports on key metrics (engagement, reach, conversions, ROI) for stakeholders.
• Collaborate with marketing, sales, and product teams to ensure cohesive brand messaging and integrated campaign execution.
• Manage influencer marketing programs and partnerships to enhance brand credibility and reach.
• Stay abreast of new platform features and algorithm changes, adapting strategies accordingly.
• Lead and mentor junior social media team members.

Requirements

• Proven experience as a Social Media Manager or similar role, with a strong background in e-commerce marketing.
• Demonstrated success in developing and executing social media strategies that have driven significant engagement and sales.
• Expertise in social media platforms, their respective audiences, and best practices for e-commerce.
• Proficiency in social media management tools (e.g., Sprout Social, Hootsuite, Buffer) and analytics platforms.
• Strong content creation skills, including visual design (Canva, Adobe Suite) and compelling copywriting.
• Experience in managing paid social media campaigns and optimizing ad spend.
• Excellent analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Strong leadership and team management capabilities.
• Exceptional communication and interpersonal skills.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive salary and potential for performance bonuses.
• Hybrid work model offering a blend of office collaboration and remote flexibility.
• Opportunity to lead social media strategy for a prominent e-commerce brand in **Klerksdorp**.
• Professional development and continuous learning opportunities.
• Collaborative and dynamic work culture.
• Chance to shape brand perception and customer engagement strategies.
• Generous employee discounts on products.