Social Media Manager - E-commerce Brands

Placements24; LegKraal Gate; Hybrid; ZAR 360,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Performance incentives

Medical aid

Provident fund

Annual leave

Professional development

Employee discounts

Hybrid work model

Career advancement

Job summary

Placements24 is seeking an experienced Social Media Manager for our client, a dynamic e-commerce company with exciting brands. Based in Mahikeng, North West, this role blends office collaboration with remote flexibility to build and nurture online communities, boost brand engagement, and drive traffic and sales through strategic social media initiatives.

You will develop compelling content, manage campaigns across platforms, monitor trends, and collaborate with marketing and creative teams to

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 4 years of experience in social media management, with a strong emphasis on e-commerce or brand building.
• Proficiency in social media management tools (Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Excellent written and verbal communication skills, with a strong ability to craft compelling copy.
• Creative mindset with a keen eye for visual aesthetics and content creation.
• Experience with social media advertising and paid campaigns.
• Ability to work effectively both independently and as part of a team in a hybrid environment.
• Understanding of SEO principles as they relate to social media content.

Responsibilities

• Develop and implement a comprehensive social media strategy.
• Manage and grow Our client's presence across key social media platforms (e.g., Instagram, Facebook, TikTok, Twitter, Pinterest).
• Create, curate, and schedule high-quality, engaging content, including visually appealing graphics, videos, and written copy.
• Monitor social media channels for industry trends, customer feedback, and opportunities for engagement.
• Respond to comments, messages, and inquiries in a timely and professional manner, fostering a positive community experience.
• Analyze social media performance metrics, generate reports, and provide actionable insights to optimize content and strategy.
• Collaborate with the marketing and creative teams to ensure cohesive brand messaging and integrated campaign execution.
• Manage social media advertising campaigns, including budget allocation, targeting, and performance tracking.
• Identify and engage with influencers and brand advocates to amplify reach and credibility.
• Stay up-to-date with the latest social media algorithm changes and platform updates.

Skills

Copywriting

Content strategy

Analytics

Campaign management

Education

Bachelor's degree in Marketing, Communications, Public Relations

Tools

Hootsuite

Buffer

Sprout Social

Google Analytics

Job description

About the Role

Our client, a dynamic e-commerce company with a portfolio of exciting brands, is looking for an experienced and creative Social Media Manager. This role is critical for building and nurturing online communities, enhancing brand engagement, and driving traffic and sales through strategic social media initiatives. You will be responsible for developing compelling content, managing social media campaigns, and fostering meaningful interactions with our audience across various platforms. The ideal candidate possesses a deep understanding of social media trends, platform best practices, and how to translate brand narratives into engaging digital experiences. This position is based in Mahikeng, North West , offering a hybrid work arrangement that combines essential office collaboration with the flexibility of remote work.

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with e-commerce business objectives and brand voice.
• Manage and grow Our client's presence across key social media platforms (e.g., Instagram, Facebook, TikTok, Twitter, Pinterest).
• Create, curate, and schedule high-quality, engaging content, including visually appealing graphics, videos, and written copy.
• Monitor social media channels for industry trends, customer feedback, and opportunities for engagement.
• Respond to comments, messages, and inquiries in a timely and professional manner, fostering a positive community experience.
• Analyze social media performance metrics, generate reports, and provide actionable insights to optimize content and strategy.
• Collaborate with the marketing and creative teams to ensure cohesive brand messaging and integrated campaign execution.
• Manage social media advertising campaigns, including budget allocation, targeting, and performance tracking.
• Identify and engage with influencers and brand advocates to amplify reach and credibility.
• Stay up-to-date with the latest social media algorithm changes and platform updates.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 4 years of experience in social media management, with a strong emphasis on e-commerce or brand building.
• Demonstrated success in developing and executing social media strategies that drive engagement and achieve business goals.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Excellent written and verbal communication skills, with a strong ability to craft compelling copy.
• Creative mindset with a keen eye for visual aesthetics and content creation.
• Experience with social media advertising and paid campaigns.
• Strong analytical skills and data-driven approach to strategy.
• Ability to work effectively both independently and as part of a team in a hybrid environment.
• Understanding of SEO principles as they relate to social media content.

Benefits

• Competitive salary package commensurate with experience.
• Performance-based incentives and bonus opportunities.
• Contribution towards medical aid and provident fund.
• Generous annual leave and paid time off.
• Opportunities for professional development and continuous learning.
• Employee discounts on Our client's products.
• A dynamic and collaborative work environment offering a hybrid model.
• Career advancement opportunities within a growing organization.