E-commerce Social Media Manager

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Hybrid work model

Health, dental, and vision insurance

Professional development opportunities

Employee discounts on a wide range ofe

Job summary

Placements24 is seeking an experienced E-commerce Social Media Manager to lead social media from their Nelspruit area office. Develop and execute strategies to boost brand awareness, community engagement, and online sales for the ecommerce platform.

You will manage content creation and scheduling, advertising, and performance analysis, aligning with marketing objectives and driving ROI in a collaborative team environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media or related field.
• 5+ years of experience in social media management with e-commerce focus.
• Proven success in growing engagement and sales via social strategies.
• Expertise in social media tools, analytics, and paid campaigns.

Responsibilities

• Develop, implement, and manage social media strategies to drive brand visibility and conversions for the ecommerce business.
• Oversee content creation (visual, written, video) across platforms (Instagram, Facebook, TikTok, Pinterest).
• Manage social media advertising campaigns including budget, targeting, creative, and ROI optimization.
• Monitor trends, competitor activity and audience sentiment; provide actionable insights.
• Analyze performance metrics and generate reports to improve campaign effectiveness.
• Collaborate with marketing, sales and customer service to ensure cohesive brand messaging.

Skills

Social media management

Content marketing

SEO

Leadership

Project management

Communication

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Social media management tools

Analytics platforms

Paid social advertising

Job description

Our client is looking for a strategic and creative E-commerce Social Media Manager to lead their social media efforts from their office in Nelspruit . This role is responsible for developing and implementing impactful social media strategies that drive brand awareness, community engagement, and ultimately, sales for their online retail platform. You will oversee all aspects of social media, from content creation and scheduling to advertising and performance analysis, ensuring alignment with the overall e-commerce marketing objectives. This is a fantastic opportunity for a seasoned professional to make a significant impact on a growing online brand, working within a collaborative team and contributing to key business growth metrics.

Key Responsibilities

• Develop, implement, and manage comprehensive social media strategies that drive brand visibility, engagement, and conversion for the e-commerce business.
• Oversee the creation of high-quality, engaging content (visual, written, video) across all relevant social media platforms (e.g., Instagram , Facebook , TikTok, Pinterest).
• Manage social media advertising campaigns, including budget allocation, targeting, creative development, and performance optimization to achieve specific e-commerce goals.
• Monitor social media trends, competitor activities, and audience sentiment, providing insights and recommendations for strategic adjustments.
• Analyze social media performance metrics using analytics tools, generating regular reports with actionable insights to improve campaign effectiveness and demonstrate ROI.
• Collaborate with cross-functional teams, including marketing, sales, and customer service, to ensure a cohesive brand message and customer experience across all touchpoints of the online store .

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 5+ years of experience in social media management, with a strong emphasis on e-commerce or online retail.
• Proven success in developing and executing social media strategies that have driven significant growth in engagement and sales.
• Expertise in social media management tools, analytics platforms, and paid social advertising.
• Strong understanding of content marketing, SEO principles, and consumer behavior in the digital space.
• Excellent leadership, communication, and project management skills.

Benefits

• Competitive annual salary and performance-based bonus opportunities.
• Hybrid work model offering a blend of office presence and remote flexibility.
• Comprehensive health, dental, and vision insurance coverage.
• Professional development opportunities and budget for training.
• Employee discounts on a wide range of e-commerce products.