Senior Social Media Marketing Manager

Placements24; Midrand; Hybrid; ZAR 500,000 - 900,000; Full time

Benefits offered by this job

Hybrid work model

Health benefits

Professional development

Job summary

Placements24 in Midrand seeks a Senior Social Media Marketing Manager to develop and execute comprehensive social media strategies for brand awareness and sales in a fast-growing e-commerce environment.

The role requires 5–7 years of experience, deep platform knowledge, and strong analytics to optimize campaigns. A hybrid work model and opportunities for professional development are offered.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 5-7 years of experience in social media marketing, with a significant focus on e-commerce.
• Proven experience in developing and executing successful social media strategies and campaigns.
• In-depth knowledge of major social media platforms, their analytics tools, and advertising capabilities.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Excellent written and verbal communication skills, with a keen eye for detail.
• Strong analytical skills and the ability to interpret data to inform strategy.
• Experience with content creation tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.
• A passion for e-commerce and digital marketing trends.

Responsibilities

• Develop and implement innovative social media strategies aligned with marketing goals and e-commerce objectives.
• Manage and grow our client's social media presence across all relevant platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest).
• Create, curate, and schedule engaging and high-quality content (text, images, video) that resonates with our target audience.
• Oversee social media advertising campaigns, including budget management, targeting, ad creation, and performance optimization.
• Monitor social media trends, competitor activities, and emerging platforms to identify new opportunities.
• Analyze social media data and generate regular reports on key metrics (e.g., engagement, reach, conversions, ROI).
• Engage with our online community, respond to comments and messages promptly, and foster positive customer relationships.
• Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure consistent brand messaging.
• Stay up-to-date with platform algorithm changes and best practices to maximize organic reach and engagement.

Skills

Social media strategy

Campaign management

Analytics

Content creation

Platform advertising

Cross-functional collaboration

Communication skills

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Hootsuite

Buffer

Sprout Social

Canva

Adobe Creative Suite

Job description

About the Role

Our client, a rapidly expanding player in the e-commerce landscape, is seeking a highly skilled and results-oriented Senior Social Media Marketing Manager to join their dynamic team. This is a pivotal role responsible for developing and executing comprehensive social media strategies to drive brand awareness, customer engagement, and ultimately, sales. The ideal candidate will possess a deep understanding of the latest social media trends, analytics, and advertising platforms, coupled with a proven track record of success in managing social media campaigns for e-commerce brands. You will be instrumental in shaping our online presence and connecting with our target audience across various platforms. This role offers a fantastic opportunity to make a significant impact within a growing organization located in the vibrant commercial hub of Midrand, Gauteng . We are looking for a strategic thinker who can translate business objectives into actionable social media plans.

Key Responsibilities

• Develop and implement innovative social media strategies aligned with marketing goals and e-commerce objectives.
• Manage and grow our client's social media presence across all relevant platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest).
• Create, curate, and schedule engaging and high-quality content (text, images, video) that resonates with our target audience.
• Oversee social media advertising campaigns, including budget management, targeting, ad creation, and performance optimization.
• Monitor social media trends, competitor activities, and emerging platforms to identify new opportunities.
• Analyze social media data and generate regular reports on key metrics (e.g., engagement, reach, conversions, ROI).
• Engage with our online community, respond to comments and messages promptly, and foster positive customer relationships.
• Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure consistent brand messaging.
• Stay up-to-date with platform algorithm changes and best practices to maximize organic reach and engagement.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 5-7 years of experience in social media marketing, with a significant focus on e-commerce.
• Proven experience in developing and executing successful social media strategies and campaigns.
• In-depth knowledge of major social media platforms, their analytics tools, and advertising capabilities.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Excellent written and verbal communication skills, with a keen eye for detail.
• Strong analytical skills and the ability to interpret data to inform strategy.
• Experience with content creation tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.
• A passion for e-commerce and digital marketing trends.

Benefits

• Our client offers a competitive salary package, comprehensive health benefits, and opportunities for professional development.
• This role provides a hybrid work model, balancing remote flexibility with in-office collaboration in Midrand, Gauteng .
• Employees will have access to ongoing training, a supportive team environment, and the chance to contribute to a growing and innovative business.
• We believe in fostering a culture of growth and providing the resources necessary for our team members to excel in their careers.