E-commerce Social Media Manager & Content Specialist

Placements24; Sandton; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work

Career development

Modern marketing tools

Employee discounts

Wellness program

Job summary

Placements24 in Sandton, Gauteng, is seeking an E-commerce Social Media Manager & Content Specialist to drive brand awareness and online sales. You will create engaging content, manage social channels, and analyze performance to optimize campaigns.

Ideal candidate has 3+ years in social media within e-commerce, strong copywriting, design skills (Canva, Photoshop), and experience with paid campaigns. This hybrid role offers collaboration across teams and professional development.

Qualifications

• 3+ years in social media management and content creation, within e-commerce.
• Proven ability to create engaging content for multiple platforms.
• Strong copywriting and editing skills.
• Proficiency in Canva and Photoshop; basic video editing is a plus.
• Experience with paid social campaigns and analytics.

Responsibilities

• Develop and implement social media strategies to boost brand visibility and engagement.
• Create and schedule high-quality content across Instagram, Facebook, TikTok, Pinterest, etc.
• Write compelling copy for posts, ads, and captions.
• Monitor platforms for trends and engage with audiences.
• Analyze performance metrics and provide actionable insights.
• Manage paid social campaigns to hit ROI targets.
• Collaborate with marketing, design, and photography teams.
• Stay updated on social media trends and best practices.
• Identify influencers and partner opportunities.

Skills

Social media management

Content creation

Copywriting

Graphic design

Video editing

Paid social advertising

Analytics

Hybrid work

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Canva

Adobe Photoshop

Hootsuite

Buffer

Sprout Social

Job description

About the Role

Our client, a dynamic and growing e-commerce business, is seeking an E-commerce Social Media Manager & Content Specialist to join their vibrant team in Sandton, Gauteng . This role is essential for creating and executing engaging social media content and campaigns that drive brand awareness, customer engagement, and online sales. You will be responsible for managing our social media presence, developing creative content, and analyzing performance to optimize strategies. We are looking for a creative, detail-oriented individual with a passion for social media and a strong understanding of the e-commerce landscape. The ideal candidate will possess excellent communication skills, a keen eye for design, and the ability to translate marketing objectives into compelling social media narratives. This is an exciting opportunity to contribute to a forward-thinking company and make a tangible impact on our digital presence.

Key Responsibilities

• Develop and implement social media strategies to enhance brand visibility and drive engagement for our e-commerce products.
• Create, curate, and schedule high-quality, visually appealing, and engaging content across various social media platforms (e.g., Instagram, Facebook, TikTok, Pinterest).
• Write compelling copy for social media posts, ads, and captions that align with brand voice and marketing objectives.
• Monitor social media channels for trends, conversations, and user-generated content, engaging with our audience appropriately.
• Analyze social media performance metrics, track KPIs (e.g., engagement rates, reach, website traffic, conversions), and provide regular reports with insights.
• Manage and optimize paid social media advertising campaigns to meet campaign goals and maximize ROI.
• Collaborate with the marketing team, designers, and photographers to ensure cohesive and impactful content creation.
• Stay updated on the latest social media best practices, platform updates, and emerging trends in e-commerce marketing.
• Identify and engage with potential influencers or brand partners to expand reach and credibility.
• Assist in developing and executing social media-driven promotional campaigns.

Requirements

• Minimum of 3 years of experience in social media management and content creation, specifically within the e-commerce sector.
• Proven ability to create engaging and visually appealing content for diverse social media platforms.
• Strong copywriting and editing skills with a talent for crafting persuasive and creative content.
• Proficiency in graphic design tools (e.g., Canva, Adobe Photoshop) and basic video editing is highly desirable.
• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Solid understanding of social media analytics and ability to derive actionable insights.
• Experience in managing paid social media campaigns is essential.
• Excellent organizational skills and attention to detail.
• Ability to work effectively in a hybrid environment, balancing collaboration and independent work.
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field preferred.

Benefits

• Competitive salary and benefits package.
• Hybrid work model offering a flexible work environment.
• Opportunity to work in a dynamic and collaborative team in Sandton, Gauteng .
• Professional development and training opportunities in digital marketing.
• Access to modern marketing tools and resources.
• Contribute to the success of a growing and innovative e-commerce brand.
• Employee discounts and wellness programs.