Social Media & E-commerce Analyst

Placements24; Stellenbosch; Híbrido; ZAR 360.000 - 540.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

Retirement plan

Remote work

Descripción de la vacante

Placements24 in Paarl, Western Cape, seeks a detail-oriented Social Media & E-commerce Analyst to dissect data from social channels and online stores, turning insights into action. You will build dashboards, track KPIs, and support marketing optimizations to drive engagement and conversion.

The role requires strong quantitative skills, experience with GA/Adobe Analytics, Excel, and BI tools, plus the ability to communicate findings clearly to stakeholders.

Formación

• Bachelor's degree in a quantitative field.
• 2–4 years of data analysis experience, preferably in social media and e-commerce analytics.
• Proficiency with web analytics tools (GA/Adobe Analytics).
• Experience with social media analytics tools (Facebook Insights, Instagram Analytics, Sprout Social).
• Strong understanding of digital marketing concepts and e-commerce metrics.

Responsabilidades

• Collect and interpret data from social media and e-commerce analytics.
• Develop dashboards and reports to track KPIs for social media and e-commerce.
• Identify trends and insights to inform marketing strategies and optimizations.
• Conduct A/B testing analysis for website changes and campaigns.
• Monitor competitor activity and provide comparative insights.
• Collaborate with marketing teams to provide data-driven recommendations.
• Forecast trends and set performance benchmarks based on historical data.

Conocimientos

Data analysis

Web analytics

Social media analytics

Excel/Sheets

Educación

Bachelor's degree in Statistics/Marketing Analytics

Herramientas

Google Analytics

Adobe Analytics

Tableau

Power BI

Descripción del empleo

About the Role

Our client, a thriving online business located in Paarl, Western Cape , is seeking a detail-oriented and analytically minded Social Media & E-commerce Analyst . This role is pivotal in understanding and optimizing our client's online performance by dissecting data from social media channels and e-commerce platforms. The ideal candidate will possess strong quantitative skills, a deep understanding of digital marketing metrics, and the ability to translate complex data into clear, actionable insights. You will play a crucial role in informing strategic decisions, improving customer engagement, and driving sales growth. Join our client's innovative team and contribute to their success in the competitive digital marketplace. This is an excellent opportunity for a data enthusiast to make a significant impact in a growing e-commerce company.

Key Responsibilities

• Collect, analyze, and interpret data from social media platforms (e.g., engagement rates, reach, sentiment) and e-commerce analytics (e.g., traffic sources, conversion rates, sales performance).
• Develop regular reports and dashboards to track key performance indicators (KPIs) for social media and e-commerce activities.
• Identify trends, patterns, and insights within the data to inform marketing strategies and campaign optimizations.
• Conduct A/B testing analysis to evaluate the effectiveness of website changes, marketing campaigns, and content strategies.
• Monitor competitor social media and e-commerce activities, providing comparative analysis and insights.
• Collaborate with marketing, social media, and e-commerce teams to provide data-driven recommendations for improving performance.
• Assist in forecasting future trends and setting performance benchmarks based on historical data and market analysis.
• Ensure data accuracy and integrity across all reporting tools and platforms.
• Communicate complex analytical findings in a clear and concise manner to stakeholders across the organization.
• Stay updated on the latest analytics tools, methodologies, and best practices relevant to social media and e-commerce in Paarl, Western Cape.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Marketing Analytics, Data Science, or a related quantitative field.
• Minimum of 2-4 years of experience in data analysis, preferably with a focus on social media and e-commerce analytics.
• Proficiency in using web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Experience with social media analytics tools (e.g., Facebook Insights, Instagram Analytics, Sprout Social analytics).
• Strong understanding of digital marketing concepts and e-commerce metrics.
• Excellent Excel or Google Sheets skills for data manipulation and analysis.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Strong analytical and problem-solving skills with a keen attention to detail.
• Effective communication and presentation skills, with the ability to explain data insights clearly.
• A proactive mindset and the ability to work independently and as part of a team in Paarl, Western Cape.

Benefits

• Our client offers a competitive salary, benchmarked against industry standards for similar analytical roles.
• A comprehensive benefits package includes health insurance, retirement plan options, and opportunities for professional growth.
• This role offers a 'Yes ' remote work policy, providing flexibility and the ability to work from anywhere.
• You will join a collaborative and forward-thinking team that values data-driven decision-making and innovation.
• We provide ample opportunities for learning and development, including access to specialized training and conferences.
• This is an exciting chance to advance your career in a growing e-commerce company, making a tangible impact on its strategic direction from anywhere you choose to work.