E-commerce Performance Analyst - Paarl

Placements24; Stellenbosch; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Competitive salary

Fully remote

Professional development

Impactful work

Job summary

Placements24 is seeking an E-commerce Performance Analyst to join a rapidly growing online business. This fully remote role supports operations in Paarl and the Western Cape, with focus on driving online sales, marketing effectiveness and customer experience through data insights.

You will monitor KPIs, develop dashboards, analyze campaigns across paid search, social and email, and provide actionable recommendations to multiple departments to optimize conversion and profitability.

Qualifications

• Bachelor’s degree in statistics, economics, mathematics, business analytics or a related field.
• 3–5 years of experience in e-commerce analytics or BI.
• Experience with Google Analytics or Adobe Analytics.
• Strong data visualization skills using Excel, Tableau or Power BI, plus SQL.
• Knowledge of CRO, conversion rate optimization.
• Excellent communication to present data to technical and non-technical audiences.

Responsibilities

• Monitor KPIs across all e-commerce channels and report insights.
• Develop dashboards and reports to visualize performance against targets.
• Analyze marketing campaigns (paid search, social, email) for optimization.
• Dive into customer behavior, funnels, and usability to identify bottlenecks.
• Perform A/B testing analysis to gauge impact of changes.
• Identify trends in sales data and customer demographics to inform strategy.
• Collaborate with marketing, product and operations to translate insights.
• Ensure data accuracy across reporting platforms.
• Provide ad-hoc analysis for critical business initiatives.
• Support strategic direction for Paarl and Western Cape trends.

Skills

Web analytics

Data analysis

A/B testing

Communication

Independent work

Education

Bachelor’s degree in Statistics, Economics, Mathematics, Business Analytics, or a related quantitative field

Tools

Google Analytics

Adobe Analytics

Excel

Tableau

Power BI

SQL

Job description

About the Role

Our client, a rapidly growing e-commerce entity, is looking for a highly analytical and results-driven E-commerce Performance Analyst to join their team, operating remotely to support their operations which include **Paarl, Western Cape**. This role is critical in dissecting complex data to uncover insights that drive strategic decisions for online sales, marketing effectiveness, and customer experience optimization. You will be responsible for monitoring key performance indicators (KPIs), generating insightful reports, and providing actionable recommendations to various departments. The ideal candidate possesses a strong quantitative background, exceptional analytical skills, and a deep understanding of e-commerce metrics and digital marketing channels. This is an excellent opportunity for a data enthusiast to make a significant impact on our client's business growth and profitability from anywhere.

Key Responsibilities

• Monitor, analyze, and report on key performance indicators (KPIs) across all e-commerce channels, including website traffic, conversion rates, sales, customer acquisition cost (CAC), and customer lifetime value (CLV).
• Develop dashboards and reports to visualize data and track performance against targets, presenting findings to stakeholders.
• Analyze marketing campaign performance (paid search, social media, email) to measure effectiveness and recommend optimization strategies.
• Conduct deep-dive analysis into customer behavior, website usability, and conversion funnels to identify bottlenecks and opportunities for improvement.
• Perform A/B testing analysis to evaluate the impact of website changes and new features on user behavior and conversion rates.
• Identify trends and patterns in sales data, customer demographics, and market dynamics to inform business strategy.
• Collaborate with marketing, product, and operations teams to translate data insights into actionable recommendations and business improvements.
• Stay updated on the latest e-commerce trends, analytical tools, and reporting methodologies.
• Ensure data accuracy and integrity across all reporting platforms.
• Provide ad-hoc analysis and support for critical business initiatives.
• Support the strategic direction of our client's online business, contributing insights relevant to **Paarl, Western Cape** and broader market trends.

Requirements

• Bachelor’s degree in Statistics, Economics, Mathematics, Business Analytics, or a related quantitative field.
• 3-5 years of experience in e-commerce analytics, digital marketing analysis, or business intelligence.
• Proven expertise in web analytics platforms such as Google Analytics, Adobe Analytics, or similar.
• Strong proficiency in data analysis and visualization tools (e.g., Excel, Tableau, Power BI, SQL).
• Solid understanding of e-commerce metrics, online marketing channels, and conversion rate optimization (CRO).
• Excellent analytical, critical thinking, and problem-solving skills.
• Strong communication skills, with the ability to present complex data in a clear and concise manner to both technical and non-technical audiences.
• Ability to work independently, manage multiple projects, and meet deadlines.
• Experience with A/B testing tools and methodologies.
• Familiarity with e-commerce platforms (e.g., Shopify, Magento) is a plus.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote work environment, offering flexibility and work-life balance.
• Opportunity to work with cutting-edge data analysis tools.
• Professional development and learning opportunities.
• Direct impact on the strategic decision-making of a growing e-commerce business.
• Contribute valuable insights to support our client's operations, including their presence in **Paarl, Western Cape**.