E-commerce Analytics & Insights Specialist

Placements24; East London; Hybrid; ZAR 420,000 - 680,000; Full time

Benefits offered by this job

Health insurance

Retirement fund contributions

Fully remote position

Professional development opportunities

Job summary

Placements24 is seeking an E-commerce Analytics & Insights Specialist to drive data-informed decisions for a dynamic online retailer in East London. This fully remote role focuses on tracking, analyzing, and reporting key e-commerce metrics to optimize customer journeys and business strategy.

You will monitor website traffic, conversions, and sales using Google Analytics, SQL, and visualization tools, translating data into actionable recommendations and collaborating with marketing, product, and

Qualifications

• Minimum 3 years in web analytics, data analysis or related role in e-commerce.
• Proficiency in Google Analytics and other analytics tools.
• Strong understanding of e-commerce metrics and KPIs.
• Able to translate data into actionable business insights and recommendations.
• Excellent communication and presentation skills.
• Experience with SQL for data extraction is desirable.

Responsibilities

• Monitor and analyze website traffic, user behavior, conversion rates and sales data.
• Develop and maintain regular performance reports and dashboards for key e-commerce KPIs.
• Identify trends and opportunities to improve customer experience and conversions.
• Conduct deep-dive analyses into e-commerce funnel areas to uncover insights.
• Collaborate with marketing, product and sales to provide data-driven recommendations.
• Support A/B testing setup and tracking for website elements and campaigns.
• Perform competitive analysis and market research to understand benchmarks.
• Communicate analytics findings clearly to technical and non-technical stakeholders.
• Stay updated on analytics tools and e-commerce best practices.

Skills

Web analytics

Data analysis

SQL

Digital analytics

Education

Bachelor's degree in a quantitative field

Tools

Google Analytics

Tableau

Power BI

Job description

About the Role

Our client, a dynamic online retailer based in East London, Eastern Cape , is actively seeking a highly analytical E-commerce Analytics & Insights Specialist . This role is crucial for driving informed decision-making by translating complex data into actionable insights. You will be responsible for tracking, analyzing, and reporting on key e-commerce performance metrics to identify trends, optimize customer journeys, and enhance overall business strategy. This position offers a fantastic opportunity to make a significant impact within a growing company, offering full remote flexibility.

Key Responsibilities

• Monitor and analyze website traffic, user behavior, conversion rates, and sales data using analytics platforms.
• Develop and maintain regular performance reports and dashboards for key e-commerce KPIs.
• Identify trends, patterns, and opportunities for improving the customer experience and increasing conversion rates.
• Conduct deep-dive analyses into specific areas of the e-commerce funnel to uncover insights.
• Collaborate with marketing, product, and sales teams to provide data-driven recommendations.
• Assist in setting up and tracking A/B tests to optimize website elements and marketing campaigns.
• Perform competitive analysis and market research to understand industry benchmarks and opportunities.
• Communicate complex analytical findings clearly and concisely to both technical and non-technical stakeholders.
• Stay updated on the latest analytics tools and e-commerce best practices.

Requirements

• Minimum of 3 years of experience in web analytics, data analysis, or a related role, preferably in e-commerce.
• Proficiency in Google Analytics and other web analytics tools.
• Strong understanding of e-commerce metrics and KPIs.
• Excellent analytical and problem-solving skills with a keen eye for detail.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Ability to translate data into actionable business insights and recommendations.
• Strong communication and presentation skills.
• Experience with SQL for data extraction is desirable.
• A Bachelor's degree in Statistics, Mathematics, Economics, Marketing, or a related quantitative field.

Benefits

Our client offers a competitive salary and a comprehensive benefits package, including health insurance and retirement fund contributions. This is a fully remote position, allowing you to work from anywhere within South Africa. You will have opportunities for professional development and to work with a collaborative team focused on data-driven growth. Join our innovative e-commerce business and contribute to our success from the comfort of your home office, while being part of the vibrant Eastern Cape business landscape.