E-commerce Social Media Analyst

Placements24; Upington; On-site; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Medical aid contributions

Provident fund

Employee discounts on gear

Job summary

Placements24 is seeking an E-commerce Social Media Analyst for our Upington office. The role focuses on measuring, analyzing, and reporting the effectiveness of social media and e-commerce marketing efforts to optimize campaigns and ROI.

You will build dashboards, track KPIs, and translate data into strategic recommendations. Ideal candidates have strong analytical skills, proficiency with analytics tools, and a passion for extracting actionable insights from data to drive business growth in a

Qualifications

• Proven experience in data analysis, with a focus on social media and/or e-commerce marketing.
• Strong proficiency with analytics platforms such as Google Analytics and social media native analytics.
• Experience with data visualization tools is a plus.
• Excellent analytical and problem solving skills with keen attention to detail.
• Strong understanding of social media marketing principles and e-commerce KPIs.

Responsibilities

• Collect, clean, and analyze social media and e-commerce performance data from platforms and tools.
• Develop and maintain dashboards and reports to track KPIs (engagement, reach, conversions, ROAS, CAC).
• Identify trends and insights to understand audience behavior and optimization opportunities.
• Provide actionable recommendations to improve campaign performance and ROI.
• Conduct competitor analysis to benchmark performance and identify market opportunities.
• Assist in setting up tracking mechanisms for social campaigns and web analytics.
• Collaborate with the social media team on A/B testing and experiments.

Skills

Data analysis

Analytics interpretation

Excel/Sheets

Communication

Independent work

Education

Bachelor's degree in Statistics, Mathematics, Economics, Marketing Analytics or related quantitative field

Tools

Google Analytics

Facebook Insights

Instagram Insights

Job description

About the Role

Our client, a dynamic online retailer of (product category, e.g., adventure gear and outdoor equipment), is seeking a meticulous and data-driven E-commerce Social Media Analyst. This role, based in our office in Upington, Northern Cape , will be crucial in measuring, analyzing, and reporting on the effectiveness of our social media and e-commerce marketing efforts. You will be responsible for tracking key performance indicators, identifying trends, generating insights, and providing recommendations to optimize campaigns and improve ROI. The ideal candidate will possess strong analytical skills, a deep understanding of social media analytics tools, and a passion for uncovering actionable insights from data. This is an excellent opportunity for an aspiring analyst to contribute significantly to the growth of an e-commerce business in a growing region. You will work closely with the marketing and e-commerce teams to translate data into strategic decisions.

Key Responsibilities

• Collect, clean, and analyze social media and e-commerce performance data from various platforms and tools (e.g., Google Analytics, Meta Business Suite, platform-specific insights).
• Develop and maintain comprehensive dashboards and reports to track key performance indicators (KPIs) such as engagement rates, reach, conversions, ROAS, and customer acquisition cost.
• Identify trends, patterns, and insights within the data to understand audience behavior, campaign effectiveness, and areas for optimization.
• Provide actionable recommendations to the marketing and social media teams to improve campaign performance and achieve business objectives.
• Conduct competitor analysis to benchmark performance and identify market opportunities.
• Assist in setting up tracking mechanisms for social media campaigns and website analytics.
• Collaborate with the social media team to ensure effective A/B testing and experimental design for campaigns.
• Stay up-to-date with the latest advancements in social media analytics, data visualization, and e-commerce tracking tools.
• Present findings and recommendations clearly and concisely to stakeholders, including non-technical team members.
• Contribute to the strategic planning process by providing data-backed insights into customer behavior and market dynamics.

Requirements

• Proven experience in data analysis, with a focus on social media and/or e-commerce marketing.
• Strong proficiency with analytics platforms such as Google Analytics, and social media native analytics (e.g., Facebook Insights, Instagram Insights).
• Experience with data visualization tools and techniques is a plus.
• Excellent analytical and problem-solving skills, with a keen eye for detail.
• Strong understanding of social media marketing principles and e-commerce KPIs.
• Proficiency in Microsoft Excel or Google Sheets for data manipulation and analysis.
• Excellent written and verbal communication skills, with the ability to present data effectively.
• Ability to work independently and manage multiple analytical projects simultaneously.
• Must be based in or willing to work in Upington, Northern Cape .
• A Bachelor's degree in Statistics, Mathematics, Economics, Marketing Analytics, or a related quantitative field is preferred.

Benefits

Our client offers a competitive salary and the opportunity to specialize in data analysis within the exciting e-commerce sector. You will work from our office in Upington, Northern Cape , in a role that is critical to the company's data-driven strategy. Professional development opportunities, including training in advanced analytics tools and techniques, are available. Our client fosters a collaborative and analytical work culture where your insights directly influence business decisions.

• Benefits include contributions towards medical aid and a provident fund, providing financial security.
• Employee discounts on our range of adventure gear are also offered.