Lead Social Media & E-commerce Analyst

Placements24; Cape Town; On-site; ZAR 900,000 - 1,200,000; Full time

Job summary

Placements24 in Cape Town is seeking a Lead Social Media & E-commerce Analyst to optimize online sales funnels, analyze customer behavior, and strengthen our social media presence. You will build dashboards, perform deep-dives into metrics, and translate insights into practical recommendations for marketing and e-commerce teams.

The role requires 4+ years in data analysis for e-commerce or digital marketing, strong SQL, and experience with Tableau/Power BI.

Qualifications

• 4+ years of experience in data analysis for e-commerce or digital marketing.
• Proficient with web analytics tools and social media analytics platforms.
• Strong SQL skills for data extraction and manipulation.
• Experience with data visualization tools (Tableau, Power BI).
• Solid understanding of statistical analysis and testing methods.
• Able to communicate complex insights to non-technical audiences.
• Degree in Statistics, Economics, CS, Marketing or related field.
• Experience with Shopify or Magento is a plus.

Responsibilities

• Analyze e-commerce performance data including sales trends, website traffic, conversion rates, and segmentation.
• Develop and maintain dashboards for e-commerce and social media KPIs.
• Conduct in-depth analysis of social media engagement and audience demographics.
• Translate insights into actionable optimization recommendations.
• Identify opportunities for A/B testing on site and campaigns.
• Present findings to stakeholders at all levels.
• Mentor junior analysts and foster analytical culture.

Skills

Web analytics

SQL

Data visualization

Statistics

Communication

Mentoring

Education

Bachelor's degree in quantitative field

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Shopify

Magento

Job description

About the Role

Our client, a prominent retail brand in Cape Town, Western Cape , is actively searching for a skilled and data-driven Lead Social Media & E-commerce Analyst . This role is critical for understanding customer behavior, optimizing online sales funnels, and enhancing our social media presence. You will be at the forefront of interpreting complex data sets to provide actionable insights that will guide marketing strategies and improve the overall customer experience. This position offers a unique chance to influence the digital strategy of a well-established company in a beautiful coastal city.

Key Responsibilities

• Analyze e-commerce performance data, including sales trends, website traffic, conversion rates, and customer segmentation.
• Develop and maintain dashboards to track key performance indicators (KPIs) for both e-commerce and social media channels.
• Conduct deep dives into social media engagement metrics, audience demographics, and campaign effectiveness to inform content strategy.
• Collaborate with the marketing and e-commerce teams to translate data insights into practical recommendations for optimization.
• Identify opportunities for A/B testing on the website and in marketing campaigns to maximize performance.
• Perform market research and competitor analysis to identify emerging trends and competitive advantages.
• Present findings and recommendations clearly and concisely to stakeholders at various levels of the organization.
• Mentor junior analysts and contribute to building a strong analytical culture within the team.

Requirements

• Minimum of 4 years of experience in data analysis, specifically within e-commerce or digital marketing.
• Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and social media analytics platforms.
• Strong SQL skills for data extraction and manipulation.
• Experience with data visualization tools (e.g., Tableau, Power BI).
• Excellent understanding of statistical analysis and testing methodologies.
• Ability to communicate complex data insights to non-technical audiences.
• A Bachelor's degree in Statistics, Economics, Computer Science, Marketing, or a related quantitative field.
• Experience with e-commerce platforms (e.g., Shopify, Magento) and social media management tools is a plus.

Benefits

We offer a competitive salary package and a dynamic work environment. This role comes with full benefits, including medical aid, a retirement fund contribution, and opportunities for professional growth. Our client values work-life balance and provides a supportive atmosphere in their Cape Town office. While this role is primarily office-based to foster team collaboration, we are committed to the well-being of our employees.