E-commerce & Social Media Analyst

Placements24; Stellenbosch; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Competitive pay

Analytics tools

Challenging role

Flexible work

Medical aid & retirement

Job summary

Placements24 in Stellenbosch seeks an data-driven E-commerce & Social Media Analyst to dissect performance data from online sales channels and social media. You will translate complex data into clear, actionable intelligence for marketing and sales teams, driving growth and optimizing campaigns within the e-commerce landscape.

The role requires experience in analytics, dashboard development, and proficiency with tools like Google Analytics, Adobe Analytics, Tableau, and Power BI.

Qualifications

• Proven experience as a Data Analyst, Web Analyst, or similar role with e-commerce and social media data focus.
• Proficiency in web analytics tools (Google Analytics, Adobe Analytics) and social media analytics platforms.
• Strong understanding of statistical analysis, data modelling, and A/B testing methodologies.

Responsibilities

• Collect, analyze, and interpret data from e-commerce platforms and social media channels to assess performance against key metrics.
• Develop and maintain dashboards and reports to track website traffic, conversions, CAC, social media engagement, and ROI.
• Identify trends and insights to inform marketing, sales, and product decisions.
• Conduct A/B testing and other experimental analyses to optimize website performance and campaigns.
• Provide regular performance reports and present findings to stakeholders.
• Stay current with analytics tools, methodologies, and best practices in e-commerce and social media analytics.

Skills

Data analysis

Web analytics

Statistical analysis

A/B testing

Data visualization

Google Analytics

Adobe Analytics

Tableau

Power BI

Education

Bachelor's degree in a quantitative field

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Job description

About the Role

Our client is looking for a data-driven and analytical E-commerce & Social Media Analyst to join their team in Stellenbosch . This pivotal role involves dissecting performance data from online sales channels and social media platforms to uncover insights, identify trends, and provide strategic recommendations that drive growth and optimize marketing efforts. You will be instrumental in translating complex data into clear, actionable intelligence for the marketing and sales teams, ensuring that campaigns are effective and customer engagement is maximized within the e-commerce and social media landscape. This is an exceptional opportunity for a detail-oriented professional to make a significant impact on business strategy through data analysis.

Key Responsibilities

• Collect, analyze, and interpret data from various e-commerce platforms and social media channels to assess performance against key metrics.
• Develop and maintain dashboards and reports to track website traffic, conversion rates, customer acquisition cost, social media engagement, and ROI of marketing campaigns.
• Identify key trends, patterns, and insights within the data to inform strategic decision-making for marketing, sales, and product development.
• Conduct A/B testing and other experimental analyses to optimize website performance, user experience, and marketing campaign effectiveness.
• Provide regular performance reports and present findings and recommendations to stakeholders, including senior management.
• Stay current with analytics tools, methodologies, and best practices in the fields of e-commerce and social media analytics .

Requirements

• Proven experience as a Data Analyst, Web Analyst, or similar role, with a focus on e-commerce and social media data .
• Proficiency in using web analytics tools such as Google Analytics, Adobe Analytics, and social media analytics platforms.
• Strong understanding of statistical analysis, data modeling, and A/B testing methodologies.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Excellent problem-solving skills and the ability to translate data into actionable business insights.
• Bachelor’s degree in Statistics, Economics, Marketing, Computer Science, or a related quantitative field.

Benefits

• Competitive salary and performance-based bonuses.
• Access to advanced analytics tools and training opportunities.
• A challenging and rewarding role at the forefront of e-commerce and social media data intelligence.
• Flexible working arrangements to support a healthy work-life balance.
• Comprehensive benefits package, including medical aid and retirement fund.