Social Media E-commerce Analyst

Placements24; George; Hybrid; ZAR 360.000 - 600.000; Vollzeit

Benefits dieser Stelle

Remote working

Medical aid

Paid time off

Professional development

Bonuses possible

Home office allowance

Zusammenfassung

Placements24 in South Africa seeks a meticulous Social Media E-commerce Analyst to dissect how social media drives online sales and customer behavior. You will gather and interpret complex data to inform marketing strategies and optimize campaigns.

The role is remote with flexible work arrangements and supports operations in George, Western Cape. The ideal candidate has 3+ years in data analysis and strong Excel, SQL, and R/Python skills, plus familiarity with GA/Adobe Analytics and Sprout

Qualifikationen

• Bachelor's degree in a quantitative field.
• 3+ years in data analysis focusing on social media marketing and e-commerce analytics.
• Proficiency in Excel, SQL and statistical software (R, Python).
• Experience with web analytics platforms such as GA and Adobe Analytics.
• Familiarity with social media analytics tools (Facebook Insights, Instagram Analytics).
• Strong understanding of e-commerce metrics and business models.

Aufgaben

• Collect and consolidate data from social media platforms, e-commerce analytics tools, and website tracking.
• Analyze campaign performance including reach, engagement, CTR, conversion, and ROI.
• Track website traffic sources, user behavior, and conversion paths from social channels.
• Develop dashboards to monitor social media and e-commerce metrics.
• Generate reports detailing findings, trends, and insights for online sales.
• Provide data-driven recommendations to optimize content, ad spend, and targeting.
• Conduct A/B testing on social media content and ads to identify best performers.
• Monitor industry trends and competitor analysis related to social media and e-commerce.
• Collaborate with marketing, sales, and product teams to ensure data consistency.
• Present findings and strategic recommendations to stakeholders.

Kenntnisse

Excel

SQL

R/Python

Ausbildung

Bachelor's degree in Statistics, Economics, Marketing Analytics, Computer Science, or related quantitative field

Tools

Google Analytics

Adobe Analytics

Sprout Social

Jobbeschreibung

About the Role

Our client, a prominent player in the online retail sector, is searching for a meticulous and insightful Social Media E-commerce Analyst . This role is crucial for dissecting the performance of our social media efforts as they relate to e-commerce sales and customer behavior. The successful candidate will be responsible for gathering, analyzing, and interpreting complex data sets to provide actionable insights that inform marketing strategies and optimize campaign effectiveness. This position demands a strong analytical aptitude combined with an understanding of social media dynamics and e-commerce operations. This is a remote opportunity, offering flexibility while contributing to a leading organization. The role supports our operations in George, Western Cape , contributing to national e-commerce success.

Key Responsibilities

• Collect and consolidate data from various social media platforms, e-commerce analytics tools, and website tracking.
• Analyze social media campaign performance, including reach, engagement, click-through rates, conversion rates, and return on investment (ROI).
• Track and analyze website traffic sources, user behavior, and conversion paths originating from social media channels.
• Identify key performance indicators (KPIs) and develop dashboards to monitor social media and e-commerce metrics effectively.
• Generate comprehensive reports detailing findings, trends, and insights regarding social media's impact on online sales.
• Provide data-driven recommendations for optimizing social media content, ad spend, targeting, and platform strategies to improve e-commerce outcomes.
• Conduct A/B testing on social media content and advertising to identify best-performing variations.
• Monitor industry trends and competitor analysis related to social media and e-commerce performance.
• Collaborate with marketing, sales, and product teams to ensure data consistency and alignment of insights.
• Present analytical findings and strategic recommendations to stakeholders in a clear and concise manner.

Requirements

• Bachelor's degree in Statistics, Economics, Marketing Analytics, Computer Science, or a related quantitative field.
• Minimum of 3 years of experience in data analysis, with a specific focus on social media marketing and e-commerce analytics.
• Proficiency in data analysis tools and techniques, including Excel, SQL, and statistical software (e.g., R, Python).
• Experience with web analytics platforms such as Google Analytics, Adobe Analytics.
• Familiarity with social media analytics tools (e.g., Facebook Insights, Instagram Analytics, Sprout Social).
• Strong understanding of e-commerce business models and metrics.
• Excellent analytical, problem-solving, and critical thinking skills.
• Ability to translate complex data into understandable insights and actionable recommendations.
• Effective communication and presentation skills, both written and verbal.
• Detail-oriented with a high degree of accuracy.

Benefits

• Our client offers a competitive salary and a flexible remote working arrangement.
• Employees are provided with a comprehensive medical aid package, including access to a wellness program.
• We offer generous paid time off, including annual leave and sick days, as well as opportunities for professional development and skill enhancement through online courses and certifications.
• The company culture is highly collaborative and values data-driven decision-making.
• Additional benefits include potential for performance bonuses and access to company resources for home office setup.
• This remote role supports our presence in George, Western Cape .