Senior E-commerce Social Media Analyst

Placements24; Mossel Bay; Hybrid; ZAR 520,000 - 840,000; Full time

Benefits offered by this job

Competitive salary

Growth opportunities

Advanced analytics tools

Training opportunities

Paid leave

Collaborative culture

Job summary

Placements24 in Mossel Bay, Western Cape is seeking a Senior E-commerce Social Media Analyst to measure, analyze, and report on social media impact on e-commerce performance. You will develop dashboards, analyze campaigns, perform audience analysis, and translate data into actionable recommendations for marketing teams; strong visualization skills and proficiency with analytics tools are required.

The role offers competitive compensation, opportunities for growth, and access to advanced

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or related quantitative field.
• Minimum of 4 years in social media analytics or digital marketing analysis with e-commerce focus.
• Proficient in data visualization and reporting tools.
• Experience with social media analytics platforms (e.g., Google Analytics, Sprout Social, Hootsuite Analytics).

Responsibilities

• Develop and maintain robust social media reporting dashboards tracking KPIs (engagement, reach, impressions, CTR, conversion, ROAS).
• Analyze social media campaign performance and identify improvements.
• Translate complex data into clear, actionable insights for social media and marketing teams.
• Conduct in-depth audience analysis for targeted social media efforts.
• Monitor social listening to track brand sentiment and trends.
• Collaborate with social media managers to set benchmarks and goals.
• Use statistical analysis to assess impact on e-commerce sales and brand awareness.
• Create data visualizations and presentations for stakeholders.
• Stay updated with latest analytics tools and best practices.
• Forecast social media performance and budget allocation.

Education

Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or related quantitative field

Tools

Google Analytics

Sprout Social

Hootsuite Analytics

Excel

SQL

Tableau

Power BI

Job description

About the Role

Our client, a leading online retailer with a strong presence in Mossel Bay, Western Cape, is seeking a highly analytical Senior E-commerce Social Media Analyst to join their data-driven marketing team. This critical role will focus on measuring, analyzing, and reporting on the effectiveness of social media strategies and campaigns, with a direct impact on e-commerce performance. You will be responsible for diving deep into data to uncover insights, identify trends, and provide actionable recommendations that optimize social media spend, enhance customer engagement, and drive conversions. The ideal candidate possesses exceptional analytical skills, a strong understanding of social media metrics within an e-commerce context, and proficiency with data visualization and reporting tools. We are looking for a detail-oriented individual who can transform raw data into clear, concise, and impactful strategies. This is an exciting opportunity for a data enthusiast to play a pivotal role in shaping the social media direction of a successful e-commerce business.

Key Responsibilities

• Develop and maintain robust social media reporting dashboards to track key performance indicators (KPIs) across all social channels, including engagement rates, reach, impressions, click-through rates, conversion rates, and return on ad spend (ROAS).
• Analyze social media campaign performance, identifying successes, failures, and areas for improvement.
• Translate complex data into clear, actionable insights and strategic recommendations for the social media and marketing teams.
• Conduct in-depth audience analysis to understand customer behavior, preferences, and segmentation for more targeted social media efforts.
• Monitor social listening tools to track brand sentiment, identify emerging trends, and gauge competitor activity.
• Collaborate with the social media managers and marketing teams to set performance benchmarks and goals.
• Utilize statistical analysis techniques to assess the impact of social media on overall e-commerce sales and brand awareness.
• Create compelling data visualizations and presentations to communicate findings to stakeholders at various levels.
• Stay up-to-date with the latest social media analytics tools, methodologies, and industry best practices.
• Assist in the forecasting of social media campaign performance and budget allocation.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related quantitative field.
• Minimum of 4 years of experience in social media analytics, digital marketing analysis, or a related analytical role, with a strong focus on e-commerce.
• Proven ability to analyze large datasets and derive meaningful insights.
• Expertise in using social media analytics platforms (e.g., Google Analytics, Sprout Social, Hootsuite Analytics, native platform insights).
• Proficiency in data analysis tools such as Excel, SQL, and data visualization software (e.g., Tableau, Power BI).
• Strong understanding of social media marketing principles and e-commerce metrics.
• Excellent written and verbal communication skills, with the ability to present complex data clearly.
• Detail-oriented with strong problem-solving capabilities.
• Ability to work independently and manage multiple analytical projects simultaneously.
• Familiarity with the Mossel Bay, Western Cape business environment is advantageous.

Benefits

• Competitive salary package reflective of experience and expertise.
• Opportunity to significantly influence social media strategy through data insights.
• Collaborative and intellectually stimulating work environment.
• Access to advanced analytics tools and training.
• Professional growth and development opportunities.
• Standard company benefits and paid leave.