E-commerce Social Media Analyst

Placements24; Mossel Bay; On-site; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Medical aid

Retirement contributions

Job summary

Placements24 seeks an E-commerce Social Media Analyst to transform raw social data into actionable insights that propel marketing decisions for a leading online retailer in Mossel Bay, Western Cape.

You will track campaign performance, decode KPIs, and develop dashboards to guide content strategy and ad spend. Strong analytical skills and experience with major analytics tools are essential for success.

Qualifications

• Bachelor's degree in Marketing, Statistics, Mathematics, Economics or related quantitative field.
• Proven experience as a Social Media Analyst, Marketing Analyst, or Data Analyst in digital marketing or e‑commerce.

Responsibilities

• Track, measure and analyze social media campaign performance across platforms using analytics tools.
• Monitor KPIs: engagement, reach, impressions, CTR, conversions and ROI.
• Generate regular reports with insights and actionable recommendations for improvement.
• Conduct audience analysis to understand demographics, interests and behaviours of followers.
• Analyse competitor activity and market trends to identify opportunities and threats.
• Collaborate with social media and marketing teams to define objectives and measurement strategies.
• Identify trends in data to inform content strategy and targeting.
• Utilise social listening to monitor brand mentions and sentiment.
• Develop dashboards/visualisations to communicate data effectively.
• Provide data-driven recommendations to optimise content, ad spend and platform strategies.

Skills

Analytical skills

Social media analytics

Data interpretation

Reporting & presentation

Independent work

Attention to detail

Education

Bachelor's degree in Marketing/Statistics/Economics

Tools

Google Analytics

Facebook Insights

Instagram Insights

Twitter Analytics

Sprout Social

Brandwatch

Job description

About the Role

Our client, a prominent online retailer with operations in Mossel Bay, Western Cape, is seeking a sharp and detail-oriented E-commerce Social Media Analyst. This role is pivotal in transforming raw social media data into actionable insights that drive strategic decisions and improve campaign performance. The ideal candidate will possess strong analytical skills, a keen understanding of social media metrics, and the ability to interpret complex data sets. You will be responsible for tracking, measuring, and reporting on the effectiveness of our client's social media activities, identifying trends, and providing recommendations for optimization. This position offers a unique opportunity to work closely with the marketing team and contribute directly to the success of our client's e-commerce initiatives. If you have a passion for data and its power to shape marketing strategies, this role is for you.

Key Responsibilities

• Track, measure, and analyze the performance of social media campaigns across various platforms using analytics tools.
• Monitor key performance indicators (KPIs) such as engagement rates, reach, impressions, click-through rates, conversions, and ROI.
• Generate regular reports on social media performance, including insights and actionable recommendations for improvement.
• Conduct audience analysis to understand demographics, interests, and behaviors of followers.
• Analyze competitor social media activity and market trends to identify opportunities and threats.
• Collaborate with the social media and marketing teams to define campaign objectives and measurement strategies.
• Identify trends and patterns in social media data to inform content strategy, campaign planning, and audience targeting.
• Utilize social listening tools to monitor brand mentions, industry conversations, and customer sentiment.
• Develop dashboards and visualizations to communicate complex data effectively.
• Provide data-driven recommendations for optimizing content, ad spend, and platform strategies.

Requirements

• Proven experience as a Social Media Analyst, Marketing Analyst, or Data Analyst within a digital marketing or e-commerce environment.
• Strong analytical skills with the ability to interpret complex data sets and derive meaningful insights.
• Proficiency in using social media analytics tools (e.g., Google Analytics, Facebook Insights, Instagram Insights, Twitter Analytics, Sprout Social, Brandwatch).
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Excellent understanding of social media metrics and KPIs relevant to e-commerce.
• Strong report-writing and presentation skills.
• Ability to work independently and manage multiple projects simultaneously.
• Attention to detail and a methodical approach to analysis.
• Bachelor's degree in Marketing, Statistics, Mathematics, Economics, or a related quantitative field.

Benefits

Our client offers a competitive salary, comprehensive benefits including medical aid and retirement contributions, and a supportive work environment located in Mossel Bay, Western Cape. This role provides an excellent platform for professional development in data analytics within the exciting e-commerce sector. Join our client's team and make a data-driven impact.