E-commerce Performance Analyst - Paarl

Placements24; Paarl; A distancia; ZAR 420.000 - 640.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Fully remote work environment

Performance-based bonuses

Professional development opportunities

Descripción de la vacante

Placements24 is seeking an analytical E-commerce Performance Analyst to join a rapidly growing online business. The role is fully remote, supporting operations that include Paarl, Western Cape, with a focus on KPIs, dashboards, and data-driven decision-making across online sales and marketing channels.

You will analyze campaigns, optimize CRO, and collaborate with marketing, product, and operations teams to translate insights into actionable improvements.

Formación

• Bachelor's degree in Statistics, Economics, Mathematics, Business Analytics, or related quantitative field.
• 3-5 years of experience in e-commerce analytics or business intelligence.
• Proven expertise in web analytics platforms such as Google Analytics or Adobe Analytics.
• Strong data analysis and visualization skills (Excel, Tableau, Power BI, SQL).
• Solid understanding of e-commerce metrics and CRO.
• Excellent analytical, communication, and problem-solving skills.
• Ability to manage multiple projects and meet deadlines.
• Experience with A/B testing tools.
• Familiarity with Shopify or Magento is a plus.

Responsabilidades

• Monitor and report KPIs across all e-commerce channels (traffic, conversions, CAC, CLV).
• Develop dashboards and reports to visualize data and track performance against targets.
• Analyze marketing campaigns (paid search, social, email) for optimization opportunities.
• Investigate customer behavior, funnels, and usability to identify bottlenecks.
• Perform A/B testing analysis to evaluate site changes and features.
• Identify trends to inform business strategy and improvements.
• Collaborate with marketing, product, and ops to translate insights into action.
• Ensure data accuracy and integrity across reporting platforms.
• Support strategic decisions for Paarl and broader SA market trends.

Conocimientos

E-commerce analytics

Data visualization

A/B testing analysis

SQL

Educación

Bachelor's degree in Statistics or related

Herramientas

Google Analytics

Adobe Analytics

Excel

Tableau

Power BI

SQL

Descripción del empleo

About the Role

Our client, a rapidly growing e-commerce entity, is looking for a highly analytical and results-driven E-commerce Performance Analyst to join their team, operating remotely to support their operations which include Paarl, Western Cape. This role is critical in dissecting complex data to uncover insights that drive strategic decisions for online sales, marketing effectiveness, and customer experience optimization. You will be responsible for monitoring key performance indicators (KPIs), generating insightful reports, and providing actionable recommendations to various departments. The ideal candidate possesses a strong quantitative background, exceptional analytical skills, and a deep understanding of e-commerce metrics and digital marketing channels. This is an excellent opportunity for a data enthusiast to make a significant impact on our client's business growth and profitability from anywhere.

Key Responsibilities

• Monitor, analyze, and report on key performance indicators (KPIs) across all e-commerce channels, including website traffic, conversion rates, sales, customer acquisition cost (CAC), and customer lifetime value (CLV).
• Develop dashboards and reports to visualize data and track performance against targets, presenting findings to stakeholders.
• Analyze marketing campaign performance (paid search, social media, email) to measure effectiveness and recommend optimization strategies.
• Conduct deep-dive analysis into customer behavior, website usability, and conversion funnels to identify bottlenecks and opportunities for improvement.
• Perform A/B testing analysis to evaluate the impact of website changes and new features on user behavior and conversion rates.
• Identify trends and patterns in sales data, customer demographics, and market dynamics to inform business strategy.
• Collaborate with marketing, product, and operations teams to translate data insights into actionable recommendations and business improvements.
• Stay updated on the latest e-commerce trends, analytical tools, and reporting methodologies.
• Ensure data accuracy and integrity across all reporting platforms.
• Provide ad-hoc analysis and support for critical business initiatives.
• Support the strategic direction of our client's online business, contributing insights relevant to Paarl, Western Cape and broader market trends.

Requirements

• Bachelor's degree in Statistics, Economics, Mathematics, Business Analytics, or a related quantitative field.
• 3-5 years of experience in e-commerce analytics, digital marketing analysis, or business intelligence.
• Proven expertise in web analytics platforms such as Google Analytics, Adobe Analytics, or similar.
• Strong proficiency in data analysis and visualization tools (e.g., Excel, Tableau, Power BI, SQL).
• Solid understanding of e-commerce metrics, online marketing channels, and conversion rate optimization (CRO).
• Excellent analytical, critical thinking, and problem-solving skills.
• Strong communication skills, with the ability to present complex data in a clear and concise manner to both technical and non-technical audiences.
• Ability to work independently, manage multiple projects, and meet deadlines.
• Experience with A/B testing tools and methodologies.
• Familiarity with e-commerce platforms (e.g., Shopify, Magento) is a plus.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote work environment, offering flexibility and work-life balance.
• Opportunity to work with cutting-edge data analysis tools.
• Professional development and learning opportunities.
• Direct impact on the strategic decision-making of a growing e-commerce business.
• Contribute valuable insights to support our client's operations, including their presence in Paarl, Western Cape.