Senior Social Media & E-commerce Analyst

Placements24; Vereeniging; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Medical aid

Retirement fund contribution

Annual bonuses

Hybrid work model

Training & certifications

Job summary

Placements24 in Vereeniging, Gauteng, seeks a Senior Social Media & E-commerce Analyst to extract insights from social platforms and online storefronts to drive engagement, traffic and conversions. You will build dashboards, track KPIs, and deliver data-driven recommendations across campaigns and site experiences.

The ideal candidate has 5+ years in data analysis, strong analytics tooling, and a passion for digital marketing.

Qualifications

• Bachelor's degree in a quantitative field (stats, data science, economics, marketing analytics).
• 5+ years' experience in data analysis with social media and e-commerce focus.
• Proficiency with Facebook Insights, Instagram Insights, Twitter Analytics, and Google Analytics.
• Experience with Excel, SQL, R, or Python; ability to model data and visualize insights.
• Ability to communicate findings to technical and non-technical audiences; hybrid work in Vereeniging.

Responsibilities

• Analyze social media performance data to identify trends and insights.
• Track e-commerce metrics such as conversion rate and AOV.
• Develop dashboards and reports for social media and e-commerce KPIs.
• Identify optimization opportunities in campaigns and content.
• Collaborate with marketing, sales, and product teams to translate insights.
• Conduct A/B testing on content and promotions.
• Monitor competitor activities and industry benchmarks.
• Present findings to senior management and cross-functional teams.

Skills

Social media analytics

E-commerce analytics

Data visualization

SQL

Excel

Python

R

Google Analytics

Education

Bachelor's degree in Statistics/Data Science/Marketing Analytics/Economics

Tools

Facebook Insights

Instagram Insights

Twitter Analytics

Google Analytics

Job description

About the Role

Our client, a leading online retailer, is seeking an experienced and analytical Senior Social Media & E-commerce Analyst to join their team in Vereeniging, Gauteng . This critical role will involve delving deep into data from social media platforms and e-commerce operations to uncover insights that drive strategic decision-making and optimize online performance. You will be responsible for tracking key metrics, identifying trends, and developing actionable recommendations to enhance customer engagement, drive traffic, and increase conversion rates. The ideal candidate possesses a strong quantitative background, a passion for social media marketing, and a deep understanding of e-commerce analytics. This is a significant opportunity to contribute to a dynamic business in the Gauteng region and shape its digital strategy from Vereeniging .

Key Responsibilities

Analyze social media performance data, including engagement rates, reach, follower growth, and sentiment, to identify key trends and insights. Track and analyze e-commerce performance metrics, such as conversion rates, average order value, customer acquisition cost, and customer lifetime value. Develop and maintain dashboards and reports to visualize key performance indicators (KPIs) for both social media and e-commerce channels. Identify opportunities for optimization in social media campaigns, content strategy, and paid advertising to improve ROI. Collaborate with the marketing, sales, and product teams to translate data-driven insights into actionable strategies. Conduct A/B testing on social media content, website elements, and promotional offers to optimize performance. Monitor competitor social media and e-commerce activities to identify benchmarks and best practices. Provide strategic recommendations for improving customer journeys and enhancing online customer experiences. Stay abreast of the latest analytics tools, methodologies, and industry best practices in social media and e-commerce. Present findings and recommendations to senior management and cross-functional teams.

Requirements

Bachelor's degree in Statistics, Data Science, Marketing Analytics, Economics, or a related quantitative field. Minimum of 5 years of experience in data analysis, with a focus on social media marketing and e-commerce. Proven experience with social media analytics platforms (e.g., Facebook Insights, Instagram Insights, Twitter Analytics). Proficiency in web analytics tools such as Google Analytics is essential. Experience with e-commerce analytics platforms and reporting tools. Strong understanding of statistical analysis and data modeling techniques. Excellent data visualization and presentation skills. Proficiency in data analysis software (e.g., Excel, SQL, R, Python is a plus). Ability to interpret complex data sets and communicate findings clearly to both technical and non-technical audiences. Experience in developing and implementing data-driven strategies. Must be able to work effectively in a hybrid environment in Vereeniging .

Benefits

Our client offers a highly competitive salary package, with earnings up to per annum, reflecting the senior level of this role. In addition to salary, benefits include a comprehensive medical aid plan, a generous retirement fund contribution, and annual performance bonuses. Employees are encouraged to pursue continuous learning with access to advanced training programs, certifications, and conferences. This role offers a hybrid work model, providing flexibility between working from home and collaborating in the office in Vereeniging . You will be joining a forward-thinking organization with ample opportunities for professional growth and career advancement within the dynamic Gauteng e-commerce sector.

• a comprehensive medical aid plan
• a generous retirement fund contribution
• annual performance bonuses
• Employees are encouraged to pursue continuous learning with access to advanced training programs, certifications, and conferences
• This role offers a hybrid work model, providing flexibility between working from home and collaborating in the office in Vereeniging