Social Media & Content Strategist (E-commerce)

Placements24; Stellenbosch; Hybrid; ZAR 540,000 - 740,000; Full time

Benefits offered by this job

Hybrid work

Discounts

Development opportunities

Retirement annuity

Job summary

Placements24 in Stellenbosch, Western Cape, seeks a Social Media & Content Strategist to shape campaigns across Instagram, Facebook, TikTok and more. You will craft engaging narratives, manage online communities, and ensure brand consistency across digital touchpoints.

The role requires a bachelor’s degree in Marketing or related field and at least four years in social media management and content strategy, preferably within e-commerce.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• At least 4 years in social media management and content strategy, preferably in e-commerce.
• Proven track record of successful social media campaigns.
• Strong copywriting, editing, and communication skills.
• Solid understanding of social media analytics and reporting tools.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with e-commerce goals.
• Create and manage content across Instagram, Facebook, TikTok, Pinterest, etc.
• Plan a content calendar to ensure a steady flow of posts.
• Monitor trends and engage with followers to grow the community.
• Analyze performance metrics and provide insights and recommendations.
• Collaborate with design and marketing teams for visuals and campaigns.
• Stay updated on social media algorithms, tools, and best practices.

Skills

Social strategy

Content creation

Copywriting

Analytics

SEO basics

Canva

Adobe Suite

Sprout Social

Hootsuite

Education

Bachelor's degree

Tools

Sprout Social

Hootsuite

Canva

Adobe CC

Job description

About the Role

Our client, a dynamic and rapidly expanding online retailer based in **Stellenbosch, Western Cape**, is seeking a creative and strategic Social Media & Content Strategist. This role is pivotal in shaping and executing compelling social media campaigns and content strategies that drive brand awareness, customer engagement, and online sales. The ideal candidate will possess a deep understanding of social media platforms, content creation, and e-commerce marketing. You will be responsible for developing engaging narratives, managing our client's online community, and ensuring brand consistency across all digital touchpoints. This position offers a fantastic opportunity to influence brand perception and growth in a thriving market.

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with e-commerce business objectives.
• Create, curate, and manage engaging and high-quality content across various social media platforms (Instagram, Facebook, TikTok, Pinterest, etc.).
• Plan and manage a content calendar, ensuring a consistent flow of relevant and timely posts.
• Monitor social media trends, competitor activities, and audience engagement to adapt strategies accordingly.
• Engage with followers, respond to comments and messages, and foster a strong online community.
• Analyze social media performance metrics and provide regular reports with insights and recommendations for improvement.
• Collaborate with design and marketing teams to produce visually appealing content (graphics, videos, stories).
• Stay up-to-date with the latest social media algorithms, tools, and best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 4 years of experience in social media management and content strategy, preferably within the e-commerce sector.
• Proven experience in developing and executing successful social media campaigns.
• Excellent copywriting, editing, and communication skills.
• Strong understanding of social media analytics and reporting tools.
• Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite basics).
• Familiarity with SEO principles and their application in content marketing.
• Experience with social media management platforms (e.g., Sprout Social, Hootsuite).
• Creative mindset with an eye for detail and aesthetics.

Benefits

• Competitive salary and benefits package.
• Opportunity to work in the vibrant and picturesque town of Stellenbosch.
• Hybrid work arrangement, balancing office collaboration and remote flexibility.
• Professional development opportunities and access to industry conferences.
• Be part of a creative and forward-thinking marketing team.
• Generous employee discounts.
• Contribution to a retirement annuity.