About the Role
Our client, a highly respected name in the e-commerce industry, is seeking a talented and experienced Senior E-commerce Social Media Content Creator to join their dynamic team in Stellenbosch, Western Cape. This role is central to shaping our client's brand narrative and visual identity across all social media platforms. You will be responsible for conceptualizing, producing, and publishing compelling and high-quality content that resonates with our target audience, drives engagement, and supports e-commerce sales objectives. The ideal candidate is a creative powerhouse with a strong understanding of social media trends, excellent storytelling abilities, and a proven track record in creating engaging digital content, particularly for e-commerce brands. If you have a passion for visual communication and a knack for crafting content that converts, this is an exciting opportunity.
Key Responsibilities
- Develop and execute a creative content strategy for all social media channels aligned with e-commerce goals.
- Conceptualize, script, shoot, and edit engaging video content, including reels, stories, and promotional videos.
- Create visually appealing graphics, illustrations, and other design assets for social media posts.
- Write compelling and on-brand copy for social media captions, ensuring clarity and engagement.
- Manage the social media content calendar, ensuring timely and consistent posting.
- Collaborate with marketing and product teams to ensure content aligns with campaigns and product launches.
- Monitor social media trends and audience engagement to inform content creation strategies.
- Analyze content performance metrics and use insights to refine future content creation efforts.
- Ensure all content adheres to brand guidelines and maintains a high standard of quality.
- Stay abreast of new content formats and platform features to keep content fresh and innovative.
Requirements
- Bachelor's degree in Graphic Design, Fine Arts, Marketing, Communications, or a related creative field.
- Minimum of 4 years of experience in content creation, specifically for social media, with a strong portfolio showcasing relevant work for e-commerce brands.
- Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and graphic design tools (e.g., Adobe Photoshop, Illustrator, Canva).
- Excellent photography and videography skills.
- Strong copywriting and storytelling abilities.
- In-depth understanding of social media platforms (Instagram, Facebook, TikTok, Pinterest, etc.) and their content best practices.
- Ability to conceptualize creative ideas and translate them into visually engaging content.
- Strong organizational skills and the ability to manage multiple projects and deadlines.
- Experience with social media management tools is a plus.
- A keen eye for detail and a passion for staying current with design and social media trends.
Benefits
- Our client offers a competitive salary and benefits package, reflecting your senior-level expertise.
- You will work within a vibrant creative environment in beautiful Stellenbosch, Western Cape.
- Opportunities for professional development and skill enhancement are readily available.
- Be part of a collaborative team that values innovation and creativity in digital storytelling.
- This role provides a chance to significantly impact brand perception and drive e-commerce success through compelling content creation.
- Enjoy exposure to exciting projects and contribute to the visual identity of a leading online retailer.