Social Media Strategist

Placements24; Mossel Bay; Hybrid; ZAR 550,000 - 900,000; Full time

Benefits offered by this job

Highly competitive salary

Full remote work flexibility

Generous paid time off

Professional development budget

Opportunity to shape online presence

Job summary

Placements24 is seeking a creative and data-driven Social Media Strategist to lead the development and implementation of cutting-edge social media campaigns for an ecommerce client. This remote role serves Mossel Bay and beyond, shaping the brand’s voice and driving engagement across platforms.

You will craft content calendars, monitor trends, analyze performance, and collaborate with marketing, sales and product teams to optimize campaigns.

Qualifications

• 5+ years in social media strategy, digital marketing, or brand management, preferably in ecommerce.
• Proven ability to develop and execute campaigns that drive engagement and conversions.
• Strong skills in storytelling, content creation, and community management.
• Experience with analytics tools, reporting, and translating data into action.
• Excellent communication and crisis management capabilities.

Responsibilities

• Develop, implement, and manage comprehensive social media strategies aligned with ecommerce goals.
• Create content calendars and ensure high-quality posts across Instagram, Facebook, TikTok, and Pinterest.
• Monitor trends, competitive activity, and audience conversations for opportunities and risks.
• Analyze performance data and generate actionable insights to optimize ROI.
• Collaborate with marketing, sales, and product teams for integrated campaigns.
• Manage paid social budgets, targeting, and optimization to maximize reach and conversions.

Skills

Social media strategy

Digital marketing

Brand management

Content creation

Analytics and insights

Crisis communication

Community management

Tools

Social media analytics tools

SEO principles

Paid social platforms

Job description

About the Role

Our client is looking for a creative and data-driven Social Media Strategist to lead the development and implementation of cutting-edge social media campaigns for their e-commerce business, operating remotely to serve clients in Mossel Bay and beyond. This role requires a visionary leader who can craft compelling narratives, drive audience engagement, and translate social media efforts into measurable business outcomes, such as brand awareness, lead generation, and customer loyalty. You will be instrumental in shaping our client's digital voice and presence across all relevant social platforms, staying ahead of emerging trends and platform advancements to ensure a competitive edge in the online marketplace.

Key Responsibilities

• Develop, implement, and manage comprehensive social media strategies that align with e-commerce business objectives and brand guidelines.
• Create innovative and engaging content calendars, ensuring a consistent flow of high-quality posts across platforms like Instagram, Facebook, TikTok, and Pinterest.
• Monitor social media trends, competitor activities, and audience conversations to identify new opportunities and potential risks.
• Analyze social media performance data, generating detailed reports with actionable insights to optimize campaigns and improve ROI.
• Lead cross-functional collaboration with marketing, sales, and product teams to ensure integrated campaign execution.
• Manage paid social media advertising budgets, targeting, and optimization to maximize reach and conversion.

Requirements

• Extensive experience (5+ years) in social media strategy, digital marketing, or brand management, preferably within e-commerce.
• Proven ability to develop and execute successful social media campaigns that drive significant engagement and conversions.
• Expertise in social media analytics tools, SEO principles, and paid social advertising platforms.
• Exceptional communication, storytelling, and content creation skills.
• Demonstrated experience managing online communities and crisis communication.

Benefits

• Highly competitive salary and performance-based incentives.
• Full remote work flexibility, allowing you to work from anywhere.
• Generous paid time off and holiday leave.
• Professional development budget for courses and conferences.
• Opportunity to significantly shape the online presence of a growing e-commerce brand.