Social Media Manager - E-commerce

Placements24; Stellenbosch; On-site; ZAR 350,000 - 480,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Paid time off

Professional development

Job summary

Placements24 is seeking a strategic Social Media Manager to lead social media initiatives for their e-commerce platforms. Located in Paarl, you will shape the brand voice across networks and collaborate with marketing, sales, and customer service to ensure a unified brand experience.

You will develop campaigns, create compelling content, monitor trends, and optimize ROI while driving engagement and sales. A strong background in social media management for e-commerce is required.

Qualifications

• Proven experience as a Social Media Manager, preferably in e-commerce/retail.
• Deep understanding of major social platforms and growth best practices.
• Excellent copywriting, content creation, and visual storytelling skills.
• Experience managing paid social campaigns and optimizing ROI.
• Proficiency with social media management and analytics tools (Sprout Social, Hootsuite, GA).
• Strong communication, organizational, and project management skills.

Responsibilities

• Develop and execute a comprehensive social media strategy aligned with business objectives and e-commerce goals.
• Create, curate, and manage engaging content across platforms (Instagram, Facebook, Pinterest, TikTok).
• Monitor trends and competitor activity to identify engagement opportunities.
• Manage paid social campaigns including budget allocation, targeting, and performance analysis.
• Build and foster an active online community; respond to comments, messages, and reviews promptly.
• Analyze performance metrics and provide reports with insights and recommendations for improvement.

Skills

Social media management

Content creation

Paid campaigns

ROI optimization

Analytics tools

Copywriting

Communication

Project management

Tools

Sprout Social

Hootsuite

Google Analytics

Job description

About the Role

Our client is seeking an innovative and strategic Social Media Manager to lead their social media initiatives, focusing on driving engagement and sales for their e-commerce platforms. This role is integral to building and nurturing the brand's online community, creating compelling content, and executing campaigns that resonate with target audiences. Located in Paarl , you will be responsible for shaping the brand's voice and presence across various social networks, collaborating closely with marketing, sales, and customer service teams to ensure a unified brand experience. This is an exceptional opportunity for a social media expert passionate about connecting brands with consumers online.

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with business objectives and e-commerce goals.
• Create, curate, and manage engaging content (text, image, video) across all relevant social media platforms (e.g., Instagram, Facebook, Pinterest, TikTok).
• Monitor social media trends, conversations, and competitor activities, identifying opportunities for engagement and growth.
• Manage social media advertising campaigns, including budget allocation, targeting, and performance analysis to drive traffic and conversions.
• Build and foster an active online community, responding to comments, messages, and reviews promptly and professionally.
• Analyze social media performance metrics and provide regular reports with insights and recommendations for continuous improvement.

Requirements

• Proven experience as a Social Media Manager , preferably within the e-commerce or retail sector.
• Deep understanding of major social media platforms, their algorithms, and best practices for business growth.
• Excellent copywriting, content creation, and visual storytelling skills.
• Experience managing paid social media campaigns and optimizing for ROI.
• Proficiency with social media management and analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics).
• Strong communication, organizational, and project management skills.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and company holidays.
• Opportunities for professional development and attending industry events.
• A collaborative and creative work environment in Paarl .