E-commerce Social Media Marketing Manager

Placements24; Stellenbosch; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Performance bonus

Health benefits

Employee discounts

Career development

Job summary

Placements24 is seeking an experienced E-commerce Social Media Marketing Manager to lead our social media efforts in Stellenbosch. You will shape the brand's online narrative, drive customer engagement, and contribute to sales targets within a fast-paced hybrid retail environment.

The role requires proven expertise in social media marketing for e-commerce, strong analytics, and leadership skills. Hybrid office model in the Western Cape supports collaboration and flexibility.

Qualifications

• Proven experience leading social media marketing for e-commerce with measurable results.
• Strong ability to develop and execute engaging content strategies across platforms.
• Excellent leadership, communication, and project management skills.

Responsibilities

• Develop and execute social media marketing strategies aligned with e-commerce objectives and revenue growth.
• Oversee content creation, curation, and scheduling across platforms.
• Manage paid social campaigns including budget, targeting, and optimization.
• Analyze performance data and produce regular ROI reports.

Skills

Social media marketing

E-commerce advertising

Team leadership

Analytics & reporting

Education

Bachelor's degree in Marketing or related field

Job description

About the Role

Our client is seeking an experienced and strategic E-commerce Social Media Marketing Manager to lead their social media efforts in Stellenbosch . This role is vital for shaping our brand's online narrative, driving customer engagement, and significantly contributing to sales targets within the e-commerce landscape. You will develop and oversee innovative social media campaigns, manage content calendars, and analyze performance data to optimize strategies. This is a prime opportunity for a seasoned marketing professional to take ownership of social media strategy within a dynamic, fast-paced retail environment, working in a hybrid model that blends collaboration with flexibility.

Key Responsibilities

• Develop and execute comprehensive social media marketing strategies that align with e-commerce objectives and drive revenue.
• Oversee the creation, curation, and scheduling of high-quality, engaging content across all relevant social platforms.
• Manage paid social media advertising campaigns, including budget allocation, targeting, and performance optimization.
• Analyze social media performance data, providing actionable insights and regular reports on key metrics and ROI.
• Lead and mentor a team of social media specialists and content creators.
• Stay ahead of industry trends, platform updates, and emerging technologies to maintain a competitive edge.

Requirements

• Proven experience as a Social Media Marketing Manager , with a strong focus on e-commerce and digital advertising.
• Demonstrated success in developing and implementing effective social media campaigns that drive measurable results (e.g., engagement, conversion, sales).
• Expertise in social media analytics tools, advertising platforms (e.g., Meta Ads, TikTok Ads), and content management systems.
• Excellent leadership, communication, and project management skills.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Ability to work effectively in a hybrid office environment in the Western Cape .

Benefits

• Competitive salary and performance-based bonus structure.
• Opportunities for career advancement and professional development.
• A stimulating work environment focused on innovation and results.
• Comprehensive health and wellness benefits.
• Employee discounts and perks related to the e-commerce offerings.